Do you know how many people come to your website every day? Or how many go on to make a reservation or become a lead? If you have set up Google Analytics on your website, you may already have these answers and you can also see how well your website is performing over time. However, Google is retiring their existing version of Google Analytics, in favor of Google Analytics 4 (GA4), on July 1, 2023. This change will have little to no impact on how your customers interact with your…
Why User Engagement Is the New Key to Your Website’s Success
