How to Deal with Fake or Negative Reviews

Online reviews are the new “word of mouth.” For years businesses relied on happy customers to relay their satisfaction to friends and family—aka, potential new customers—via word of mouth. But in today’s mobile world, word of mouth has been effectively replaced with online reviews. With easy access to the Internet, consumers have changed the way they shop for pretty much every product or service available. Rarely does anyone make a purchase without looking up reviews online. It’s simply part of the decision-making process now, and it can be argued that…

How Safe Are Your Access Control Solutions? Part Two

In the current climate, operating a successful self storage operation requires a Herculean effort. There’s no end to the tasks owners and operators face every day, from sales and marketing to site maintenance and security. It’s essential to not cut corners when it comes to the safety of your security system, but you don’t have to be a technology expert — start by following a few best practices: Vet both the solution and the provider. In addition to vetting the solution, evaluate the solution provider. Look for a technology vendor…

CubeSmart Launches Management Reporting App

Today, CubeSmart (NYSE: CUBE), the third-largest owner and operator of self storage properties in the United States, introduced SmartView by CubeSmart, its proprietary mobile app, designed to connect users seamlessly to key performance metrics. Utilizing SmartView, third-party management clients have easy access to their data wherever and whenever they want. SmartView is the latest enhancement from CubeSmart as part of an ongoing focus to build innovative technology to help drive the self storage industry forward. “SmartView is our newest way of leveraging technology to enhance our third-party management experience by…

How Safe Are Your Access Control Solutions? Part One

Safety and security are hallmarks of today’s self storage industry. In competitive markets, solutions that protect tenants’ physical safety and the security of their possessions are differentiating factors — they separate market leaders from the rest of the pack. Increasingly, the quality of your operation’s safety and security solutions directly impacts tenant acquisition and retention. Yet it may be tempting for owners and operators to inadequately evaluate their choice in security solutions — a mistake that can have serious consequences for the bottom line of your business. If a single…

The Power of a Positive Review

In this day and age, we’re all aware that a positive review is a hot commodity. As a consumer, we live in a time when combing through reviews is a common practice, especially when making important purchasing decisions. What tends to be thought of as a “black spot” are negative reviews. However, positive and negative reviews build consumer confidence, increase knowledge and validate the offered services. Isn’t that crazy!? That means a customer’s one-star-review about after-hour access issues is just as valuable as the five-star review, which details the excellent…

What Is Social Media’s Role in SEO?

One of the most frequently asked questions we get from our self storage clients is whether investing in social media will help their facility’s search engine optimization (SEO) strategy. The short answer is…it’s up for debate. So let’s talk about it! Links on Social Media If someone links to your facility’s site on social media, this doesn’t directly help your search engine results page (SERP) rankings on Google. This can be confusing as you may have heard that getting backlinks from high-authority sites helps your SEO. And aren’t sites like…

The Current Self Storage Landscape

Over the last twelve months, the self storage industry has gone from a desirable asset class to one of the most sought-after investments in the commercial real estate landscape. The uncertainty of the COVID-19 pandemic created a pause but 2020 would demonstrate very strong year-over-year rental growth and occupancy across most major markets. With strong performance during and emerging from the pandemic, we have seen a wave of new inventory hit the market for sale and record pricing in many markets. What is driving this wave of inventory? What is…

The Advantages of a Working with a Security Integrator

Modern self storage security encompasses an increasingly complex range of technology that deters crime while improving operators’ ability to monitor and respond to threats. As the demand for more comprehensive and complex systems grows, so does the importance of proper installation. While most have a low-voltage electrician they can call on, the operational advantages of establishing an ongoing relationship with a certified security integrator that specializes in self storage, is often overlooked. With the ability to coordinate, install and connect solutions, integrators play a crucial role in helping owners and…

Proactive Strategies to Drive Revenues

In today’s ultra-competitive self storage market, many independent owners are unsure about what to focus on to keep their property competitive and increase its value. With the continued growth of the REITs, regional operators and third-party management platforms, many independent operators are facing more skilled and well-capitalized competitors than ever before. So, how can an independent self storage operator not only stay competitive, but preserve and increase their value as well? It is simple; independent operators need to change their attitudes and processes to become more proactive. Below are four…

Janus International Announces New Service Offering, ‘Facilitate’

Janus International Group, Inc. (NYSE: JBI) (“Janus”), a leading global manufacturer and supplier of turn-key building solutions and new access control technologies for the self storage industry, today announced its newest service offering, Facilitate, to complement the company’s suite of self storage solutions. Led by industry veteran, David Alexander and a team of on-staff project managers, Facilitate provides holistic services for optimizing and maintaining self storage facilities while also offering a planned maintenance program to help offset the costs of repairs. We’re very excited to add Facilitate to our service…