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White Label Storage Expands National Presence with Entry Into 6 New States in the US

White Label Storage, one of the fastest-growing third-party self-storage management companies, is expanding its national footprint with new properties under management in Tennessee, Oklahoma, Kansas, Georgia, Nevada, and Ohio. This growth reflects the company’s continued success in helping self-storage owners optimize performance and increase revenue across diverse markets. Tailored Solutions Driving Success Across Markets White Label Storage manages a variety of properties ranging from small 30-unit drive-up facilities to large Class A locations with over 1,500 units. Each market presents distinct challenges and opportunities, and White Label Storage’s flexible approach…

The Investor’s Guide To A 721 Exchange

REITs and UPREITs Real Estate Investment Trusts (REITs) are investment vehicles that own, operate, and manage a diversified portfolio of real estate assets. They offer public investors a way to participate in the real estate market without directly owning property. Most investors are familiar with REITs that are listed on the public market. Publicly-traded REITs are highly correlated with the stock market and are subject to market volatility. Umbrella Partnership REITs (UPREITs) are a variation of the REIT model structure that involves an operating partnership (the “Umbrella Partnership”) in which…

One Stop Self Storage Introduces New 4′ x 8′ Heated Units in Dayton, OH

One Stop Self Storage is proud to announce the launch of its 4′ x 8′ heated storage units at its facility in Dayton, Ohio. These innovative units are designed to protect sensitive belongings from the damaging effects of extreme cold and fluctuating temperatures, providing versatile, high-quality storage options for the community. The new heated storage units are ideal for storing temperature-sensitive items, such as electronics, photographs, legal documents, furniture, and other valuables. They maintain a consistent and warm temperature to prevent damage caused by freezing or fluctuating environmental conditions. With…

Self Storage Facility Planned for Harry McKillop Boulevard in East McKinney, TX

A self-storage facility is planned for a 2.6-acre lot just east of SH 5 on Harry McKillop Boulevard. McKinney City Council members unanimously approved a specific use permit for the project, dubbed McKillop Self Storage, at a Feb. 4 meeting, with Mayor George Fuller absent from the meeting. The project includes four buildings that will house self storage units, including a three-story building spanning just over 75,000 square feet that will include climate-controlled, interior access self storage units. The remaining three buildings will be one-story and total nearly 19,000 square…

Hearthfire Holdings Announces Strategic Engagement with CubeSmart for Self-Storage Portfolio Management Across Delaware, Illinois, Indiana, and Pennsylvania

Hearthfire Holdings, a leader in real estate investment and wealth creation, announced a strategic engagement with CubeSmart (NYSE: CUBE), one of the nation’s premier self-storage operators. Through this collaboration, CubeSmart will assume management of Hearthfire’s portfolio of 15 self-storage facilities across Delaware, Illinois, Indiana, and Pennsylvania, effective February 11, 2025. This engagement represents a significant step in Hearthfire Holdings’ commitment to maximizing value for investors while enhancing the customer experience. The transition encompasses 13 existing properties and two pending acquisitions, positioning the portfolio for accelerated growth and operational excellence. “Throughout…

HPI Announces Final Close of Self Storage Fund IV, Raising Over $58MM

HPI, a leading Texas-based real estate investment firm specializing in self-storage, industrial, office and multifamily assets, announced the successful final closing of HPI Self Storage Fund IV (“Fund IV”) with total capital commitments in excess of $58MM. The fund received strong support from many of HPI’s legacy investors as well as new investors, demonstrating continued confidence in HPI’s investment strategy and track record. Fund IV will be targeting 10-12 institutional grade self-storage assets throughout the United States via acquisition, development, preferred equity, debt or other instruments. The fund seeks to…

U-Haul Opening New Moving and Self-Storage Center in Champaign, IL

U-Haul has announced the opening of its newest retail, moving, and self-storage center located at 306 E. University Ave. in Champaign. U-Haul Moving & Storage at University Avenue began serving customers on Jan. 16. The store sits right next to the University of Illinois Urbana-Champaign campus and will cater to the needs of Illini students and university personnel in addition to the residents of Champaign County. Store hours are 7 a.m.-7 p.m. Monday-Thursday and Saturday; 7 a.m.-8 p.m. Friday; and 9 a.m.-5 p.m. Sunday. Reserve self-storage and moving equipment on…

A New Self-Storage Facility is Expected to Open this Summer in Wauwatosa, WI

An investment group purchased the former MGIC data center at 5151 W. State St. and will convert the 90,284-square-foot building into Wauwatosa Self Storage. Despite the suburban name, the property is located in the city of Milwaukee amid a string of industrial properties. Perhaps the name anticipates where the company thinks most customers will come from. Sited just west of Molson Coors‘s historic Miller brewery, the redeveloped building is anticipated to serve city and suburban customers alike and will include a drive-through central aisle designed for vehicle storage. A press…

Revenue Management 101: Rate Analysis

Download the template from this video and start optimizing how you price units. Many self-storage owners are unsure how to approach revenue management. Piecing together different revenue management technologies and tools can be expensive. But running an entirely manual process can also leave them with an incomplete approach to maximizing their facility’s earning potential. In this episode, White Label Storage Co-Founder Peter Smyth breaks down how to do a comparable rate analysis, which helps you track competitor prices and set street rates at your facility.

The Power of Local Marketing for Your Self Storage Facility

In today’s competitive self-storage market, local visibility is key to attracting tenants. According to the 2023 Self Storage Demand Study, 77% of consumers are willing to travel 19 minutes or less to a facility, highlighting the importance of strong local marketing. By positioning your facility as the go-to option within your community, you can capture demand and maximize occupancy. Target the Right Local Businesses To effectively market your self-storage facility, focus on partnerships with businesses that serve customers experiencing life transitions—one of the biggest drivers of self-storage demand. Consider networking…