Online reviews are the lifeblood of local businesses. Seventy per cent of consumers say that they regularly check the reviews before visiting a local business. And it’s no different in self-storage: potential tenants rely on reviews to help them vet facilities.
Digital reviews also affect how businesses rank in local search results in Google, which is another indicator of just how vital they are for self-storage facilities in all markets.
But reviews are notoriously difficult to obtain. Studies show that people are less motivated to share a positive experience than they are to leave a scathing review about a negative experience.
And even if you get someone to verbally commit to writing a positive review, it doesn’t mean they’ll follow through. Just ask any site manager who’s tried to get tenants to review their facility.
At White Label Storage, we know how critical reviews are to the success of a storage facility, and that’s why we’re teaming up with StorageReach to optimize how we generate reviews for our clients.
StorageReach’s automation skyrockets the success rate for review requests—we know because we’ve seen it work in the field.
The Power of Automating Customer Reviews
StorageReach automates review collection and reputation management for owners and operators. With their platform, we’re able to scale our outreach and deliver more reviews for our clients.
Here’s how the process works:
Move Ins / Move Outs
StorageReach integrates with all the major facility management systems, so it knows when tenants rent new units or leave. When either of those events occur, the platform automatically sends a review request to the tenant.
Current Tenants
For current tenants who haven’t left a review, the platform follows up every six months. You can customize this follow up or choose not to reach out to your current tenants and focus on move ins and move outs.
“At StorageReach, we’re dedicated to helping storage facilities take control of their online reputation. Partnering with White Label Storage is a natural fit because they share our commitment to leveraging technology for operational excellence,” said Kale Leavitt, CEO and Co-owner of StorageReach.
Together, we’re making it easier than ever for self-storage businesses to grow and succeed.”
Benefits for White Label Storage Customers
More Positive Reviews, Faster
With StorageReach’s automation, White Label Storage customers can expect to see the number of positive reviews for their facilities rise. Not only will the total number go up, but it’ll happen faster than with manual outreach.
Higher Search Rankings
Google’s algorithm uses customer reviews as an input for calculating rankings in local search results. The more reviews a business has—and the more often that business gets new reviews—the higher that facility will appear in Google when people in the surrounding area search for self-storage.
Increased Trust and Brand Perception
Data consistently shows that people rely on online reviews to make all kinds of purchasing decisions—self-storage included. Positive reviews make potential customers more likely to choose your business.
More Reviews Are Good Management
“Operating a facility that delivers a positive experience is only part of the equation. Capturing that positive sentiment in the form of reviews is a powerful way to market the facility and drive more bookings,” said Jen Barroquiero, VP of Operations at White Label Storage.
“We’re thrilled to add StorageReach to our tech stack. They enable us to drive reviews at scale across our facility portfolio. It’s already delivering big results for our clients.”
The self-storage industry is in the midst of a technology revolution. From AI to automation, new solutions are rapidly entering the market. The best operators are always looking to optimize how they manage facilities, which usually means leveraging new software.
We’re on a mission to be the best operator possible, so teaming up with StorageReach to solve this problem for our customer just makes sense.
StorageReach is live and available to all White Label Storage customers.
To find out how our facility management services can help you increase revenue, cut expenses, and improve tenant satisfaction, schedule a demo with our team today.
