Adding new facilities to your portfolio is always exciting, but your operations need to be able to keep up.
For Packer Storage, growth came with familiar operational challenges: limited staff capacity, inconsistent site operations from new facilities, and the complexity of modernizing and managing multiple facilities at the same time.
The in-house team at Packer Storage did great work managing two facilities, but as the business started acquiring more sites, that model didn’t scale. The owner had acquisition opportunities he wanted to capitalize on, so he hired White Label Storage to bring his new facilities to market and maximize their revenue potential.
I wouldn’t be able to onboard the facilities that I have without a support system. White Label Storage has been that support system.”
— Sam Torvinen, Owner, Packer Storage
The Challenge: Bringing New Facilities Online
In 2024, Packer Storage began expanding its portfolio of facilities. The company added two facilities in 2024 and then added four more in 2025. But with each new acquisition came the same set of challenges self storage owners across the country face when expanding:
- Limited bandwidth: The in-house team didn’t have the capacity to take on new facilities. Hiring and training new staff would be a huge time and resource investment.
- Inconsistent operations: Every facility had its own systems, processes, and levels of technology.
- Marketing complexity: Setting up marketing campaigns and local SEO requires expertise that Packer Storage didn’t have internally.
- Manual processes: Several facilities still relied on paper leases and on-site payments, so transitioning these properties into a facility management system was complex.
Sam wanted to act as an asset manager who managed his portfolio, rather than a site manager who handles the day-to-day operations. He didn’t need more staff. He needed a scalable operational framework and a management team to execute it.
The Solution: Plug Into a Scalable Management System
To alleviate the operational burden and rapidly modernize his new facilities, Packer Storage partnered with White Label Storage. We immediately got to work implementing a remote management framework across his portfolio, built on technology, automation, and data-driven decisions about pricing, promotions, and marketing.
Every new Packer Storage facility was:
- Seamlessly onboarded into the White Label Storage tech stack, CRM, and reporting systems.
- Digitized and modernized with online rentals, automated billing, and centralized call center support.
- Standardized with proven SOPs to ensure consistency and tenant satisfaction.
- Optimized through data-backed revenue management and local marketing strategies.
Once the foundation was set, our team focused on maximizing performance across every site by launching targeted Google Ads, implementing ECRI (Existing Customer Rate Increases), and rolling out tenant protection programs portfolio-wide.
The Results: Consistent Growth, Simplified Operations
With White Label Storage as their operating partner, Packer Storage scaled from two facilities to seven without losing oversight or profitability.
Less Delinquency, Higher Revenue
Many of the new facilities had high occupancy, but also high delinquency. As we implemented revenue management tactics, including automated collections, many of these tenants moved out and opened up new inventory. (We handled auctions whenever necessary.)
The result is that delinquency decreased, and revenue rose 77% across the Packer Storage portfolio.
And perhaps most importantly, Sam gained back the one resource no owner can replace: time.
He now focuses on growth and acquisitions while White Label Storage handles day-to-day operations, marketing, and reporting.
Download the full case study to see all the key portfolio results as well as facility by facility numbers.
Author: Zach Watson, White Label Storage
