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Adding new facilities to your portfolio is always exciting, but your operations need to be able to keep up.<\/span><\/span><\/span><\/p>\n For Packer Storage, growth came with familiar operational challenges: limited staff capacity, inconsistent site operations from new facilities, and the complexity of modernizing and managing multiple facilities at the same time.<\/span><\/span><\/span><\/p>\n The in-house team at Packer Storage did great work managing two facilities, but as the business started acquiring more sites, that model didn\u2019t scale. The owner had acquisition opportunities he wanted to capitalize on, so he hired White Label Storage to bring his new facilities to market and maximize their revenue potential.<\/span><\/span><\/span><\/p>\n I wouldn\u2019t be able to onboard the facilities that I have without a support system. White Label Storage has been that support system.\u201d The Challenge: Bringing New Facilities Online<\/b><\/span><\/span><\/span><\/p>\n In 2024, Packer Storage began expanding its portfolio of facilities. The company added two facilities in 2024 and then added four more in 2025. But with each new acquisition came the same set of challenges self storage owners across the country face when expanding:<\/span><\/span><\/span><\/p>\n Sam wanted to act as an asset manager who managed his portfolio, rather than a site manager who handles the day-to-day operations. He didn\u2019t need more staff. He needed a scalable operational framework and a management team to execute it.<\/span><\/span><\/span><\/p>\n The Solution: Plug Into a Scalable Management System<\/b><\/span><\/span><\/span><\/p>\n To alleviate the operational burden and rapidly modernize his new facilities, Packer Storage partnered with White Label Storage. We immediately got to work implementing a remote management framework across his portfolio, built on technology, automation, and data-driven decisions about pricing, promotions, and marketing.<\/span><\/span><\/span><\/p>\n Every new Packer Storage facility was:<\/span><\/span><\/span><\/p>\n Once the foundation was set, our team focused on maximizing performance across every site by launching targeted Google Ads, implementing ECRI (Existing Customer Rate Increases), and rolling out tenant protection programs portfolio-wide.<\/span><\/span><\/span><\/p>\n The Results: Consistent Growth, Simplified Operations<\/b><\/span><\/span><\/span><\/p>\n With White Label Storage as their operating partner, Packer Storage scaled from two facilities to seven<\/b> without losing oversight or profitability.<\/span><\/span><\/span><\/p>\n Less Delinquency, Higher Revenue<\/b><\/span><\/span><\/span><\/p>\n Many of the new facilities had high occupancy, but also high delinquency. As we implemented revenue management tactics, including automated collections, many of these tenants moved out and opened up new inventory. (We handled auctions whenever necessary.)<\/span><\/span><\/span><\/p>\n And perhaps most importantly, Sam gained back the one resource no owner can replace: time.<\/span><\/span><\/span><\/p>\n He now focuses on growth and acquisitions while White Label Storage<\/a><\/strong><\/span> handles day-to-day operations, marketing, and reporting.<\/span><\/span><\/span><\/p>\n
\n<\/span><\/span><\/span>\u2014 Sam Torvinen, Owner, Packer Storage<\/span><\/span><\/em><\/span><\/p><\/blockquote>\n![\"\"](\"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-content\/uploads\/2025\/10\/Packer-Storage-Blog-CTA.png\")
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