{"id":10645,"date":"2026-01-14T12:47:49","date_gmt":"2026-01-14T12:47:49","guid":{"rendered":"https:\/\/listselfstorage.com\/us\/industry-insights\/?p=10645"},"modified":"2026-01-14T17:51:27","modified_gmt":"2026-01-14T17:51:27","slug":"crownpoint-breaks-ground-on-self-storage-project-in-south-river-new-jersey","status":"publish","type":"post","link":"https:\/\/listselfstorage.com\/us\/industry-insights\/crownpoint-breaks-ground-on-self-storage-project-in-south-river-new-jersey\/","title":{"rendered":"CrownPoint Breaks Ground on Self-Storage Project in South River, New Jersey"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<figure style=\"width: 698px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" src=\"https:\/\/re-nj.com\/wp-content\/uploads\/2026\/01\/Self-Storage-Rendering-696-Old-Bridge-Turnpike-South-River-NJ.jpg\" alt=\"\" width=\"698\" height=\"349\" \/><figcaption class=\"wp-caption-text\">A project by CrownPoint Group Inc. is slated to bring a 105,500-square-foot, climate-controlled self-storage facility to 696 Old Bridge Turnpike in South River. \u2014 Rendering courtesy: CPG<\/figcaption><\/figure><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">CrownPoint Group Inc. is bringing a new self-storage facility to Middlesex County, seeking to leverage the region\u2019s fast-growing housing stock as it expands its footprint in the asset class.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">The firm said the project, located at 696 Old Bridge Turnpike in South River, will serve an area that already includes more than 1,000 apartments around the site and another 218 that are on the way. That\u2019s poised to fuel demand for storage units that it will provide at the three-story, climate-controlled facility, which will soon rise at the busy Route 18 intersection.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Parsippany-based CrownPoint broke ground on the 105,500-square-foot project earlier this month. The development comes two years after it launched a similar 135,000-square-foot facility in Newark\u2019s Ironbound section, continuing its focus on areas with high barriers to entry.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\">\u201c<span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">This facility in South River will provide a much-needed supply of modern, institutional-quality self-storage space in the area,\u201d CPG Vice President Michael Legacki said. \u201cWe are thrilled to expand our portfolio of self-storage holdings, while also providing essential services to residents living in the heart of Middlesex County.\u201d<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">According to the developer, the market area served has more than 100,000 residents, while more than $500 million in new investment is coming to a swath of East Brunswick just across Route 18. That\u2019s slated to include the township\u2019s first walkable mixed-use district, meaning the area will likely attract new residents and expand demand for storage space.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\">\u201c<span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">We are very proud of this project,\u201d Legacki said. \u201cThe CrownPoint team and our professionals have worked incredibly hard and with great persistence to bring this project to fruition over the past few years. We look forward to providing value not only to our investors, partners and lenders but also to the surrounding community.\u201d<\/span><\/span><\/span><\/p>\n<p><a href=\"https:\/\/re-nj.com\/crownpoint-breaks-ground-on-106000-sq-ft-self-storage-project-in-central-jersey\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\"><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Source<\/span><\/span><\/span><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CrownPoint Group Inc. is bringing a new self-storage facility to Middlesex County, seeking to leverage the region\u2019s fast-growing housing stock as it expands its footprint in the asset class. The firm said the project, located at 696 Old Bridge Turnpike in South River, will serve an area that already includes more than 1,000 apartments around the site and another 218 that are on the way. That\u2019s poised to fuel demand for storage units that it will provide at the three-story, climate-controlled facility, which will soon rise at the busy Route&hellip;<\/p>\n","protected":false},"author":13,"featured_media":10646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[23,6,56],"tags":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/10645"}],"collection":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/comments?post=10645"}],"version-history":[{"count":2,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/10645\/revisions"}],"predecessor-version":[{"id":10656,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/10645\/revisions\/10656"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/media\/10646"}],"wp:attachment":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/media?parent=10645"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/categories?post=10645"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/tags?post=10645"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}