{"id":12145,"date":"2026-07-15T13:25:21","date_gmt":"2026-07-15T13:25:21","guid":{"rendered":"https:\/\/listselfstorage.com\/us\/industry-insights\/?p=12145"},"modified":"2026-07-15T15:46:50","modified_gmt":"2026-07-15T15:46:50","slug":"institutional-capital-is-ready-to-deploy","status":"publish","type":"post","link":"https:\/\/listselfstorage.com\/us\/industry-insights\/institutional-capital-is-ready-to-deploy\/","title":{"rendered":"Institutional Capital Is Ready To Deploy!"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Institutional money has been lining up for self-storage deals for more than a year, with new funds announcing hundreds of millions in committed capital seemingly every few weeks. Yet transaction volume has not kept pace with the headlines. So what are capital allocators actually waiting for before they put that money to work?<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\"><b>Tom de Jong<\/b>, Executive Vice President at <b>Colliers<\/b> and founding principal of the <a href=\"https:\/\/www.listselfstorage.com\/us\/vendors\/profile\/De-Jong-Self-Storage-Team-I-COLLIERS\" target=\"_blank\" rel=\"noopener noreferrer\"><u>De Jong Self Storage Team<\/u><\/a>, talks with chief investment officers and acquisition directors regularly, and he says the holdup comes down to a short supply of assets that meet buyers\u2019 return requirements, not a lack of available capital.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: large;\"><b>A Shortage Of Sellers Who Are Ready<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">This gap between available capital and closed deals starts with sellers, many of whom are technically able to sell but choose not to. According to de Jong, a lot of sellers are still holding on to their assets even though their capital is technically ready to be recycled. Many properties built in 2021, 2022, and 2023 do not carry much implied equity at today\u2019s values, since rents and occupancy came in below original projections. Selling now, before the property has had a chance to grow into its valuation, means accepting a smaller return than originally planned.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">That creates a standoff. Buyers are ready to act, but a meaningful share of owners would rather wait for a stronger leasing season than sell into today\u2019s pricing.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: large;\"><b>The Leasing Season Is The Variable Everyone Is Watching<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">That standoff is now hinging on a single seasonal factor. De Jong says many owners and their capital partners are hoping this spring and summer leasing season will be strong enough to let them push rents and net operating income before they go to market. A good season gives sellers a better story and a better number. A soft season means more owners stay put for another cycle.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">He describes the results so far as a mixed bag. Some markets are performing well. Others, particularly those that absorbed a wave of new supply over the past few years, are still struggling to post real rent increases or occupancy gains.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: large;\"><b>Deployment Moves Fast Once A Deal Is Identified<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">It is worth noting that the slow pace is not because institutional buyers are dragging their feet on execution. De Jong says once a buyer identifies an asset that fits their fund\u2019s criteria and gets to an accepted letter of intent, they move quickly. Most of the institutional deals his team has closed run 30 to 40 day due diligence periods with 10 to 15 days to close, putting the full process at 45 to 60 days from start to finish.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">The bottleneck is not the closing timeline. It is finding assets that match a buyer\u2019s specific acquisition criteria at a price the seller will accept.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: large;\"><b>Private Equity Is Extending Timelines Rather Than Forcing Sales<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">For private equity owners specifically, the response to this standoff has been to wait it out rather than sell at a discount. Private equity funds in self-storage typically operate on five-to seven-year horizons, and some of that capital is now past its original expiration date. Rather than forcing a sale into a soft market, de Jong says most general partners are pushing their fund timelines out further, hoping to avoid leaving equity on the table. Many are targeting a sale this fall or next spring instead.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">There has also been a rise in requests for partial interest recapitalizations, where a minority investor wants to cash out of a position without forcing a full sale of the asset. De Jong points to one example involving roughly seventy million dollars of self-storage where a ten million dollar minority partner is willing to accept a 20 to 25 percent discount to implied value to recycle their capital into new opportunities.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: large;\"><b>What This Means For Buyers And Sellers<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">For capital allocators, the message is that patience is currently the more common strategy among owners, and the properties that do trade are likely to be ones where the ownership group has a specific reason to move, rather than ones forced by market timing alone. For sellers sitting on assets with limited current equity, waiting for a stronger leasing season may be the more rational play, provided the underlying market is not one burdened by excess new supply.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: large;\"><b>About the Author<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\"><a href=\"https:\/\/www.listselfstorage.com\/us\/vendors\/profile\/De-Jong-Self-Storage-Team-I-COLLIERS\" target=\"_blank\" rel=\"noopener noreferrer\"><u><b><img loading=\"lazy\" class=\" wp-image-12146 alignleft\" src=\"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-content\/uploads\/2026\/07\/Tom-de-Jong_Colliers.png\" alt=\"\" width=\"80\" height=\"80\" \/>Tom de Jong<\/b><\/u><\/a> is Executive Vice President at Colliers and Founding Principal of the <a href=\"https:\/\/www.listselfstorage.com\/us\/vendors\/profile\/De-Jong-Self-Storage-Team-I-COLLIERS\" target=\"_blank\" rel=\"noopener noreferrer\"><u>De Jong Self Storage Team<\/u><\/a>. With 19 years at Colliers, a $2B+ transaction record across 32 states, and an SIOR designation, he is one of the most recognised specialists in self-storage brokerage and investment advisory in the United States.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\"><i>This article is based on information provided by the expert source cited above. It is intended for general informational purposes only and does not constitute legal, financial, or real estate advice. Readers should conduct their own research and consult qualified professionals before making any real estate or financial decisions.<\/i><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Institutional money has been lining up for self-storage deals for more than a year, with new funds announcing hundreds of millions in committed capital seemingly every few weeks. Yet transaction volume has not kept pace with the headlines. So what are capital allocators actually waiting for before they put that money to work? Tom de Jong, Executive Vice President at Colliers and founding principal of the De Jong Self Storage Team, talks with chief investment officers and acquisition directors regularly, and he says the holdup comes down to a short&hellip;<\/p>\n","protected":false},"author":13,"featured_media":9179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,21],"tags":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/12145"}],"collection":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/comments?post=12145"}],"version-history":[{"count":1,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/12145\/revisions"}],"predecessor-version":[{"id":12147,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/12145\/revisions\/12147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/media\/9179"}],"wp:attachment":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/media?parent=12145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/categories?post=12145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/tags?post=12145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}