{"id":12272,"date":"2026-07-29T12:48:18","date_gmt":"2026-07-29T12:48:18","guid":{"rendered":"https:\/\/listselfstorage.com\/us\/industry-insights\/?p=12272"},"modified":"2026-07-29T12:48:18","modified_gmt":"2026-07-29T12:48:18","slug":"close-a-deal-before-year-end","status":"publish","type":"post","link":"https:\/\/listselfstorage.com\/us\/industry-insights\/close-a-deal-before-year-end\/","title":{"rendered":"Close A Deal Before Year-End!"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\"><img loading=\"lazy\" class=\" wp-image-12084 alignright\" src=\"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-content\/uploads\/2026\/07\/Modern-Media_The-Show-baner.png\" alt=\"\" width=\"250\" height=\"118\" \/>For self-storage owners, operators, developers, brokers, and investors, the final quarter of the year is often one of the busiest times for acquisitions and dispositions. Buyers are looking to deploy capital before year-end, sellers are motivated to close transactions, and brokers are working to connect the right people before the calendar turns.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">With that in mind, Modern Storage Media (MSM) has built something entirely new for <a href=\"https:\/\/www.listselfstorage.com\/us\/vendors\/profile\/Modern-Storage-Media-245\" target=\"_blank\" rel=\"noopener noreferrer\"><b>THE Show<\/b><\/a>, which is taking place Nov. 4 to 6, 2026, in Atlanta.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">More than simply another networking event, MSM\u2019s THE Show offers something extraordinary: <b>The Deal Room, powered by TractIQ<\/b>, a dedicated environment specifically designed to bring buyers, sellers, brokers, developers, and investors together to discuss active opportunities and move transactions forward.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">One of the primary goals in designing THE Show was to think beyond the traditional conference model. Educational sessions and networking remain important, but the industry also needs a place where business gets done. The Deal Room was created to meet that need.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Located inside the Georgia World Congress Center, The Deal Room will feature presentation technology to enable owners and brokers to showcase facilities and portfolios in real time to qualified buyers. Instead of exchanging business cards and promising to \u201cfollow up later,\u201d attendees can have meaningful conversations backed by current market intelligence while everyone is together in one place.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Those conversations are powered by TractIQ, the industry\u2019s leading provider of institutional self-storage market intelligence and underwriting data. Its platform tracks more than 70,000 self-storage facilities nationwide, providing detailed information on ownership, occupancy trends, rental rates, demographics, construction activity, and market performance. TractIQ also serves as the official data provider for MSM\u2019s annual Self-Storage Almanac, one of the industry\u2019s most trusted research publications.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\">\u201c<span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Acquisitions remain one of the biggest drivers of activity in self-storage, so creating a space specifically for buyers and sellers to connect was important to us,\u201d says MSM CEO Travis Morrow. \u201cIt\u2019s also a very educational environment for those looking to get into the industry. TractIQ\u2019s focus on data, underwriting, and market intelligence makes them a perfect fit.\u201d<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">For buyers, having access to verified market data while meeting face to face with owners and brokers can dramatically accelerate the due diligence process. For sellers, it provides an opportunity to present properties directly to active investors who are already looking for acquisition opportunities before the end of the year.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">According to Noah Starr, founder and CEO of TractIQ, that\u2019s exactly what makes the concept unique. \u201cReal estate transactions happen on data, but most storage deals still get done on PDFs, broker decks, and guesses,\u201d says Starr. \u201cThe Deal Room is where that changes. Buyers and sellers walk in with the same verified data, in the same room, having real conversations about real deals.\u201d<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Whether you\u2019re looking to acquire your first facility, expand an existing portfolio, market a property for sale, or simply gain a better understanding of today\u2019s investment landscape, The Deal Room offers a unique opportunity to connect with the people who make transactions happen.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\"><b>If closing one more deal before year-end is part of your business plan, THE Show in Atlanta may be your best bet!<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Brokers and owners interested in presenting properties in <b>The Deal Room, powered by TractIQ<\/b>, may apply by contacting <span style=\"text-decoration: underline;\">support@tractiq.com<\/span>. Selections will be announced prior to THE Show.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">For more information about THE Show, visit <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.listselfstorage.com\/us\/vendors\/profile\/Modern-Storage-Media-245\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>msmtheshow.com<\/strong><\/a><\/span>.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"text-decoration: underline;\"><strong>Source<\/strong><\/span>: <a href=\"https:\/\/www.listselfstorage.com\/us\/vendors\/profile\/Modern-Storage-Media-245\" target=\"_blank\" rel=\"noopener noreferrer\">Modern Storage Media<\/a><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For self-storage owners, operators, developers, brokers, and investors, the final quarter of the year is often one of the busiest times for acquisitions and dispositions. Buyers are looking to deploy capital before year-end, sellers are motivated to close transactions, and brokers are working to connect the right people before the calendar turns. With that in mind, Modern Storage Media (MSM) has built something entirely new for THE Show, which is taking place Nov. 4 to 6, 2026, in Atlanta. More than simply another networking event, MSM\u2019s THE Show offers something&hellip;<\/p>\n","protected":false},"author":13,"featured_media":12084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,21],"tags":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/12272"}],"collection":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/comments?post=12272"}],"version-history":[{"count":1,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/12272\/revisions"}],"predecessor-version":[{"id":12273,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/12272\/revisions\/12273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/media\/12084"}],"wp:attachment":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/media?parent=12272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/categories?post=12272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/tags?post=12272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}