{"id":1254,"date":"2021-10-06T15:56:34","date_gmt":"2021-10-06T15:56:34","guid":{"rendered":"http:\/\/listselfstorage.com\/us\/industry-insights\/?p=1254"},"modified":"2022-10-11T15:08:03","modified_gmt":"2022-10-11T15:08:03","slug":"leaving-a-legacy","status":"publish","type":"post","link":"https:\/\/listselfstorage.com\/us\/industry-insights\/leaving-a-legacy\/","title":{"rendered":"Leaving a Legacy"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\nLast month, we welcomed our son into the world and my life shifted profoundly. Parenting has been a (sleep-deprived) blast, but it has forced me to consider the world I\u2019m creating for my son. After taking him to visit his first storage facility, I started to think about what legacy means in this business. As a second-generation self storage owner\/operator, I\u2019ve been privileged to inherit a philosophy about the industry that has governed our company for the last 35 years and enabled its success. Now, as a father myself, it\u2019s my job to ensure that the philosophy, like the business, can continue to benefit the next generation.<\/p>\n<p><img loading=\"lazy\" class=\"size-medium wp-image-1256 alignleft\" src=\"http:\/\/listselfstorage.com\/us\/industry-insights\/wp-content\/uploads\/2021\/10\/adam-1-1-660x365.jpg\" alt=\"\" width=\"660\" height=\"365\" \/><\/p>\n<p>I believe a philosophy of constant improvements, both physical and technological, will ultimately shape our legacy and enable the appreciation of these stores for the third generation. Right now, when everyone is 97% full, it may not matter if a door doesn\u2019t roll well or the asphalt is \u2018alligatoring.\u2019 However, when the market inevitably returns to normal, having a best-in-class facility will set you apart and ultimately lead to more rentals, more referrals and longer stays. There\u2019s a saying in my family \u2013 how you do anything is how you do everything. Tenants intuitively know that if you just replaced their door, sealcoated the asphalt, put in new LED lights or a new gate, you care about the facility and, in turn, care about them and their belongings.<\/p>\n<p>On the investment side, I\u2019ve lost out on many deals over the last several years due to a \u2018too high\u2019 capital expenditure budget that my competitors didn\u2019t have. I sometimes wonder what happens to that deal in five years when the property is no longer competitive and that investor gets an unforeseen capital call. I know that I don\u2019t want to have those conversations with my investors and that it\u2019s in everyone\u2019s interest to do things \u2018right\u2019 from the start.<\/p>\n<p>When my son eventually retires from professional baseball and decides to join me in the business, I\u2019ll have a portfolio that will make him proud. Whether it\u2019s a first-generation or 5th generation facility, I know that in 30 years, it\u2019ll be best-in-class.<\/p>\n<p><a href=\"apogoda@pogodaco.com\">Adam Pogoda<\/a><br \/>\n<a href=\"https:\/\/pogodaco.com\/\">Pogoda Companies<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last month, we welcomed our son into the world and my life shifted profoundly. Parenting has been a (sleep-deprived) blast, but it has forced me to consider the world I\u2019m creating for my son. After taking him to visit his first storage facility, I started to think about what legacy means in this business. As a second-generation self storage owner\/operator, I\u2019ve been privileged to inherit a philosophy about the industry that has governed our company for the last 35 years and enabled its success. Now, as a father myself, it\u2019s&hellip;<\/p>\n","protected":false},"author":7,"featured_media":1256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/1254"}],"collection":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":2,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"predecessor-version":[{"id":1257,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/1254\/revisions\/1257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/media\/1256"}],"wp:attachment":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/tags?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}