{"id":9207,"date":"2025-06-17T12:42:17","date_gmt":"2025-06-17T12:42:17","guid":{"rendered":"https:\/\/listselfstorage.com\/us\/industry-insights\/?p=9207"},"modified":"2026-02-13T10:33:42","modified_gmt":"2026-02-13T10:33:42","slug":"self-storage-case-study-how-to-jump-start-stalled-occupancy","status":"publish","type":"post","link":"https:\/\/listselfstorage.com\/us\/industry-insights\/self-storage-case-study-how-to-jump-start-stalled-occupancy\/","title":{"rendered":"Self Storage Case Study: How to Jump-start Stalled Occupancy"},"content":{"rendered":"


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Many self-storage facilities hit a \u201cmiddle plateau\u201d after lease-up, with occupancy stalling between 60\u201380%. My Space Self Storage was facing this common challenge\u2014occupancy had stabilized in the low 80s, but there was still meaningful room for growth.<\/span><\/span><\/span><\/p>\n

To push past this plateau and unlock the facility\u2019s full earning potential, the owners began looking for a management partner with proven expertise in marketing, lead generation, and revenue optimization.<\/span><\/span><\/span><\/p>\n

White Label Storage was selected in October 2024 to take over management. With more than 650 units at the property, the objective was clear: increase occupancy to over 90% and improve NOI.<\/span><\/span><\/span><\/p>\n

Our Strategy<\/b><\/span><\/span><\/span><\/p>\n

Growth can stall after lease up for a number of reasons: increased competition, lack of cohesive digital marketing and online booking, or inconsistent follow-up with leads. To jumpstart rentals for My Space Self Storage, we addressed each of those areas and more: <\/span><\/span><\/span><\/p>\n

A New Website Built for Online Booking<\/b><\/span><\/span><\/span><\/p>\n

Not all websites are created equal. Simply having a website isn\u2019t enough: facilities need to provide a digital experience that makes it easy for potential customers to browse open units, view pricing, and complete the booking process.<\/span><\/span><\/span><\/p>\n

If the user experience is confusing on your website, visitors will leave, and you\u2019ll miss out on new customers.<\/span><\/span><\/span><\/p>\n

Launching a new website was a priority for My Space Self Storage, and we went live with a totally redesigned site within a month of launching management.<\/span><\/span><\/span><\/p>\n

Now, the website functioned like a sales tool rather than just a digital brochure. Visitors could book units directly from the site without ever having to talk to a person.<\/span><\/span><\/span><\/p>\n

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A simple online booking flow makes it easy for website visitors to make a purchase, which means the facility brings in more customers.<\/figcaption><\/figure>\n

Local SEO & Citation Management to Boost Visibility<\/b><\/span><\/span><\/span><\/p>\n

Even a high-converting website needs traffic to bring in customers. This client elected not to use Google Ads, so we had to boost visibility through organic, non-paid tactics.<\/span><\/span><\/span><\/p>\n

Most tenants live within a three to five-mile radius of any self-storage facility, so boosting visibility in local search results is critical. The vast majority of clicks go to the top three search results, so the higher a facility ranks for terms like \u201cself storage {city name}\u201d the more likely they are to drive website traffic from Google.<\/span><\/span><\/span><\/p>\n

To improve My Space Self Storage\u2019s visibility in local SEO, we optimized their Google Business Profile to include more positive customer reviews, professional photography of the facility, and updated information about the facility.<\/span><\/span><\/span><\/p>\n

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Appearing at the top of local search results consistently puts My Space Self Storage in front of their ideal audience: people looking for storage who live near the facility.<\/figcaption><\/figure>\n

We also listed the facility on third-party self-storage sites like SpareFoot. These citations increase My Space Self Storage\u2019s digital footprint, so more potential tenants find the facility. <\/span><\/span><\/span><\/p>\n

Same-Day Lead Follow Up<\/b><\/span><\/span><\/span><\/p>\n

Although online booking is now a must-have, people still call facilities to find out more about pricing and available units. A single on-site manager will struggle to answer and return every incoming call, meaning leads who might book with the facility go elsewhere.<\/span><\/span><\/span><\/p>\n

By routing incoming calls to My Space Self Storage to our call center, we\u2019re able to answer more inquiries than a single person ever could. We also set a standard for same-day follow-up, so if someone left a message at the facility, they got a return call before work hours ended that day. <\/span><\/span><\/span><\/p>\n

Market-Adjusted Pricing<\/b><\/span><\/span><\/span><\/p>\n

Pricing is often the most important deciding factor for tenants, so deploying an effective pricing strategy can work wonders for your conversion rate.<\/span><\/span><\/span><\/p>\n

Once management was launched, we instituted a pricing strategy designed to compete with local market rates, drive demand, and entice more move-ins. By using targeted promotions and pinpoint price adjustments, we were able to deliver a compelling street rate without hurting net operating income. <\/span><\/span><\/span><\/p>\n

Streamlined Operations<\/b><\/span><\/span><\/span><\/p>\n

In addition to our marketing and sales strategies, we also optimized numerous aspects of how the facility operated. <\/span><\/span><\/span><\/p>\n

We added:<\/span><\/span><\/span><\/p>\n