{"id":9518,"date":"2025-07-24T13:49:50","date_gmt":"2025-07-24T13:49:50","guid":{"rendered":"https:\/\/listselfstorage.com\/us\/industry-insights\/?p=9518"},"modified":"2025-08-11T15:31:05","modified_gmt":"2025-08-11T15:31:05","slug":"storage-of-america-selects-white-label-storage-to-manage-multi-state-portfolio","status":"publish","type":"post","link":"https:\/\/listselfstorage.com\/us\/industry-insights\/storage-of-america-selects-white-label-storage-to-manage-multi-state-portfolio\/","title":{"rendered":"Storage of America Selects White Label Storage to Manage Multi-State Portfolio"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<img loading=\"lazy\" class=\"alignnone size-full wp-image-9519\" src=\"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-content\/uploads\/2025\/07\/SOA_PR_Image.png\" alt=\"\" width=\"1500\" height=\"996\" \/><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Storage of America has officially selected White Label Storage to manage their portfolio of 27 facilities across Illinois, Indiana, Michigan, Ohio, and Missouri. This partnership expands White Label Storage\u2019s presence in the Midwest and cements its position as one of the fastest-growing third-party management companies in the industry.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Storage of America\u2019s facilities offer a range of storage options, from climate-controlled units to boat, RV, and vehicle storage to drive-up rentals. The portfolio includes a range of property types, including multi-level facilities with over 1,000 units.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">The collection of facilities includes more than 3.0 million square feet across 17,000 units in operating sites and sites under development.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\">\u201c<span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">We were looking for a partner with the operational expertise to help us scale without compromising the service our customers expect,\u201d said Derek Walker, President at Storage of America.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\">\u201c<span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">With White Label Storage, we found a team that shares our remote-management philosophy and commitment to efficient, tech-driven operations. It\u2019s rare to find that kind of alignment, and we\u2019re thrilled to be working together.\u201d<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">The new partnership includes implementations of WLS\u2019s revenue management framework, digital marketing program, and operational systems across Storage of America\u2019s facilities to lower the overall cost structure and deliver an immediate impact to the bottom line.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\">\u201c<span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Storage of America is a great match for us. Our systems and in-house expertise allow us to manage large portfolios in diverse markets and deliver great results,\u201d said Peter Smyth, CEO of White Label Storage. \u201cTheir legacy of excellent customer service means Storage of America already has a positive brand perception across local markets. We\u2019re excited to get to work.\u201d<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">As White Label Storage manages its existing portfolio, the Storage of America team will be able to focus on adding new facilities and expanding their footprint across the US.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">With this latest partnership, White Label Storage expands its managed portfolio to over 200 facilities and solidifies their position as a flexible management partner for both local owners and large firms operating in multiple states.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: large;\"><b>About Storage of America<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\"><a href=\"https:\/\/storageofamerica.com\/\"><u><b>Storage of America<\/b><\/u><\/a> is a family-owned self-storage operator founded by Robert B. Walker, principal of Walker International Capital, a real estate investment and development firm founded in 1990. Mr. Walker started Self Storage of America in 2003 with his first big-box storage conversion in Indianapolis, Indiana.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\">Together, Storage of America and Walker International Capital have acquired more than 700 properties across a diverse real estate portfolio, including stabilized and value-add self-storage facilities, multifamily apartment complexes, neighborhood retail centers, office buildings, hospitality assets, and strategic land parcels for future development.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: large;\"><b>About White Label Storage<\/b><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\"><a href=\"https:\/\/www.whitelabelstorage.com\/\"><u><b>White Label Storage<\/b><\/u><\/a> is a full-service third-party management company. Their holistic approach to operations, revenue management, and digital marketing enables owners and operators to lower costs, improve NOI, and spend less time on day-to-day operations. With a rapidly growing portfolio of 200+ facilities across 40 states, White Label provides the tools and expertise owners need to compete in today\u2019s evolving storage market.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #222222;\"><span style=\"font-family: Lato, Helvetica Neue, Arial, Helvetica, sans-serif;\"><span style=\"font-size: medium;\"><span style=\"text-decoration: underline;\"><strong>Source<\/strong><\/span>: <a href=\"https:\/\/listselfstorage.com\/us\/vendors\/profile\/White-Label-Storage\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">White Label Storage<\/span><\/a><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Storage of America has officially selected White Label Storage to manage their portfolio of 27 facilities across Illinois, Indiana, Michigan, Ohio, and Missouri. This partnership expands White Label Storage\u2019s presence in the Midwest and cements its position as one of the fastest-growing third-party management companies in the industry. Storage of America\u2019s facilities offer a range of storage options, from climate-controlled units to boat, RV, and vehicle storage to drive-up rentals. The portfolio includes a range of property types, including multi-level facilities with over 1,000 units. The collection of facilities includes&hellip;<\/p>\n","protected":false},"author":13,"featured_media":9519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"gutentor_comment":0,"_links":{"self":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/9518"}],"collection":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/comments?post=9518"}],"version-history":[{"count":2,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/9518\/revisions"}],"predecessor-version":[{"id":9523,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/posts\/9518\/revisions\/9523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/media\/9519"}],"wp:attachment":[{"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/media?parent=9518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/categories?post=9518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listselfstorage.com\/us\/industry-insights\/wp-json\/wp\/v2\/tags?post=9518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}