The millennial generation is now the largest consumer group in the United States.” According to estimates, Gen Z and millennial consumers are almost twice as likely as GenX and boomer consumers to express an intention to purchase a boat or recreational vehicle. In 2021, the Boat and RV industry trade group reported that over half of all boat and RV buyers were younger than 55 years old, and more than one-fifth were between 18 and 34 years old. Millennials are expected to remain the largest consumer group for boats and…
RV & Boat Storage Continues to be in High Demand
