Managing a self-storage facility efficiently requires having the right personnel on-site. However, not every facility needs a full-time manager. A part-time, on-the-ground manager can be the perfect solution to handle daily operations without the commitment of a full-time employee. Here’s a step-by-step guide to hiring the ideal candidate for your self-storage business; 1. Define Your Needs Before starting the hiring process, assess your facility’s specific requirements: How often do you need on-site management—daily or a few times a week? What tasks will they be responsible for? Will they handle customer…
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White Label Storage Partners with StorageReach to Scale Customer Review Generation
Online reviews are the lifeblood of local businesses. Seventy per cent of consumers say that they regularly check the reviews before visiting a local business. And it’s no different in self-storage: potential tenants rely on reviews to help them vet facilities. Digital reviews also affect how businesses rank in local search results in Google, which is another indicator of just how vital they are for self-storage facilities in all markets. But reviews are notoriously difficult to obtain. Studies show that people are less motivated to share a positive experience than…
5 Questions With Travis Lawhorne, R3 Southeast Regional Sales Manager, Janus International Group
In this episode of 5 Questions With…, we chat with Travis Lawhorne of Janus International about key seasonal self-storage facility upgrades, creative ways to add unit sizes, when to replace ageing doors and the tax and revenue benefits of renovations—including what to ask when adding portables. Watch the full video now!
Self-Storage Market Update – Spring 2025
Recently I had the pleasure of moderating a panel of some of the top players within the self-storage space nationally, from REITs to small operators, developers, a general contractor and several lenders. To start 2025 the operators commented that tenants have become stickier – allowing the implementation of multiple rounds of ECRI’s (Existing Customer Rate Increases), helping increase overall portfolio incomes. While the early leasing season is showing promise it still lags well behind the peak years of 2021-2022 and is slightly below the pre-COVID years but markedly improved over…
White Label Storage Attains Google Partner Status
We are thrilled to be recognized as a Google Partner. This achievement is a reflection of our marketing team’s expertise and relentless pursuit of delivering exceptional results for our clients. As a Google Partner, we are even more equipped to help self-storage facilities drive growth, increase occupancy, and maximize their return on investment.” – Liisi Fall, Director of Marketing at White Label Storage White Label Storage, a leader in third-party management for self-storage businesses, has officially earned Google Partner status. This achievement is a significant milestone for the company and…
Janus International Group’s Nokē Smart Entry Transformation Celebrated by Amazon Web Services at re:Invent
Janus International Group’s Nokē Smart Entry Transformation Celebrated by Amazon Web Services at re:Invent Janus Acknowledged by AWS for Significant Enhancements to the Nokē Platform Janus International Group, Inc. (NYSE: JBI) (“Janus”), a leading provider of cutting-edge smart access control technologies and building product solutions for the self-storage, commercial, and industrial sectors, was acknowledged by Amazon Web Services (“AWS”) at the AWS re:Invent conference for successfully migrating its award-winning Nokē Smart Entry system to the AWS platform. Sanjay Khinvasara, EVP & Chief Engineering Officer of Nokē, was asked to present…
Absolute Storage Management Celebrates Milestone: Now Managing Over 150 Properties Across United States
Absolute Storage Management (Absolute) proudly announces a significant milestone as the company now manages over 150 self-storage properties across the southeastern and midwestern United States. This achievement underscores Absolute’s commitment to excellence and its sustained growth within the industry. Founded in 2002 by three partners who met while working together at Storage USA, Absolute has steadily expanded its footprint while maintaining its dedication to providing unparalleled service. Notably, Absolute proudly manages 5 of its first 10 properties which date back over 20 years—a testament to the strength and longevity of…
Self Storage Market of the Month: Kettering, OH (10-min drive time)
StorTrack’s featured market this month is Kettering, OH. Kettering is one of the largest suburbs of Dayton. The city boasts a diverse local economy, supported by industries like healthcare, education, and manufacturing, with major employers including Kettering Health Network and Reynolds & Reynolds. How is Kettering as a self-storage market and is it a good place to consider investing in? We’ve used StorTrack’s Explorer platform to look at some metrics to analyze its potential as a self-storage investment. Self Storage Market Metrics for Kettering, OH (Within 10-Minute Drive Time) Current…
Q4 2024 Self-Storage Transactions: Trends & Regional Insights
A quarterly review of self-storage transaction activity across the U.S., highlighting key trends, regional insights, and investment shifts. This report is based on our self-storage investment trends and transaction volume analysis for Q4 2024. Q4 2024 Market Overview: Trends & Investment Highlights Amid shifting market dynamics and heightened economic uncertainty, self-storage investment remained a bright spot in Q4 2024, with buyers actively pursuing opportunities in key markets. StorTrack’s analysis uncovered 94 self-storage transactions closing last quarter1, totaling over $530 million in sales and spanning 4.5 million net rentable square feet…
White Label Storage Expands National Presence with Entry Into 6 New States in the US
White Label Storage, one of the fastest-growing third-party self-storage management companies, is expanding its national footprint with new properties under management in Tennessee, Oklahoma, Kansas, Georgia, Nevada, and Ohio. This growth reflects the company’s continued success in helping self-storage owners optimize performance and increase revenue across diverse markets. Tailored Solutions Driving Success Across Markets White Label Storage manages a variety of properties ranging from small 30-unit drive-up facilities to large Class A locations with over 1,500 units. Each market presents distinct challenges and opportunities, and White Label Storage’s flexible approach…