Pitfalls of a Database: Why Good Data Management Matters for Your Self-Storage Operation

In self storage, your ability to make the right decisions is dependent on your data quality. If your database contains outdated, inaccurate, or incomplete data, you’ll lack visibility to the information you need to reduce costs, retain tenants and grow your business. The Business Benefits of Effective Data Management Despite the risks, poor data management continues to be a widespread problem in self storage. On average, Experian reports that 33% of organizations‘ existing customer and prospect data is inaccurate. With the right data management strategy, your self storage operation can…