While most of us attribute spring cleaning to things around the house, it is just as important to do the same with your business. That is why we put together a quick and easy-to-implement checklist to help you freshen up your online presence.
1. Clean up Directory Listings
Online, hundreds of directories list your business information like Google My Business, Foursquare and Yelp. If you’re not supplying the information they list, many use an algorithm that pulls data from wherever they can find it. This can lead to incorrect and inconsistent information about your business.
Therefore, it is vital to be the source of information and develop a routine cadence of updating your information. You’ll also need to develop a direct relationship with the major online directories to ensure your name, address, phone number and hours are correct. Luckily, affordable directory optimization tools can do it all for you from one centralized location, making it quick and easy to update and manage hundreds of listings at once.
PRO TIP: Run our free Business Listing Report to check how your business appears in online directories across the internet.
2. Update Your Website
While you are clearly not going to redesign your website every spring, it doesn’t mean you can’t spruce it up. Whether it’s switching out images on your homepage or finally putting together that blog content strategy you’ve always talked about, now is the time!
Google loves frequent updates to your website content and is continuously searching for new information to index. When you update your website with reliable, high-value content, it increases the likelihood of ranking in the top organic search results.
PRO TIP: If you have blog content that was posted more than a year ago and is still relevant today, refresh it by adding new examples, statistics or expanding on different aspects. Then republish it and you likely see a boost in search engine traffic to that page.
3. Marketing Goals Check-in
It may only be a few months since the start of your 2021 digital marketing strategy but it’s a good time to see where you stand compared to the goals you set. This allows you to adjust sooner rather than later to get things back on track if a campaign or effort is not performing as expected.
PRO TIP: Don’t feel discouraged if a campaign isn’t getting the results you were hoping for. Sometimes it may just require a few tweaks to get it back on track and other times it’s better to shut it down and regroup. By partnering with a digital marketing provider like Vivial, we’ve seen it all and can guide you towards what will likely work best to help you reach your goals.
It is always beneficial to refresh and update your online presence to drive engagement and bring in new business. Contact one of our Digital Marketing Experts to find out how we can help you get the most out of your online presence.
