White Label Storage, one of the fastest-growing third-party self-storage management companies, is expanding its national footprint with new properties under management in Tennessee, Oklahoma, Kansas, Georgia, Nevada, and Ohio.
This growth reflects the company’s continued success in helping self-storage owners optimize performance and increase revenue across diverse markets.
Tailored Solutions Driving Success Across Markets
White Label Storage manages a variety of properties ranging from small 30-unit drive-up facilities to large Class A locations with over 1,500 units. Each market presents distinct challenges and opportunities, and White Label Storage’s flexible approach allows it to adapt quickly and drive results.
The company’s success lies in its ability to assess each facility’s unique position within its local market and implement custom strategies to drive growth. Whether navigating competitive metropolitan areas or unlocking potential in underserved regions, the company’s market-driven approach consistently improves occupancy and revenue for property owners.
“Every facility is unique, and our strength lies in rapidly identifying growth opportunities and implementing strategies that drive results for our clients,” said Peter Smyth, Co-Founder of White Label Storage. “We’ve seen our approach drive significant results across a range of properties, and we’re eager to expand further in 2025.”
Leveraging Technology to Optimize Operations
With an in-house software development team, White Label Storage creates reporting and automation tools that enable its operations team to make faster, data-driven decisions and proactively respond to market shifts. This tech-forward approach is a key driver behind the company’s rapid growth, allowing White Label Storage to scale quickly while maintaining high performance and delivering customer-centric solutions. These tools ensure the company stays ahead of trends and helps clients maintain peak performance.
White Label Storage also uses technology to reduce costs and grow occupancy. A recent addition to the company’s portfolio in Pulaski, Tennessee, showcases this approach. The facility, currently operating at 60% occupancy, will receive key upgrades, including automated access control systems, a modernized website, and an updated facility management platform. Combined with a targeted digital advertising strategy, these improvements are expected to drive occupancy gains in the coming months.
“We’re excited to grow our presence in Tennessee,” said Jen Barroqueiro, Vice President of Operations at White Label Storage. “This facility is a perfect example of how we create value from day one. Our technology-driven approach, combined with operational expertise, positions this property to achieve peak performance quickly.”
With the addition of properties in Tennessee, Oklahoma, Georgia, Nevada, Ohio, and Kansas, White Label Storage now manages over 130 facilities across more than 28 states.
