Author: Shinil Krishnan

Revenue Management 101: Rate Analysis

Download the template from this video and start optimizing how you price units. Many self-storage owners are unsure how to approach revenue management. Piecing together different revenue management technologies and tools can be expensive. But running an entirely manual process can also leave them with an incomplete approach to maximizing their facility’s earning potential. In this episode, White Label Storage Co-Founder Peter Smyth breaks down how to do a comparable rate analysis, which helps you track competitor prices and set street rates at your facility.

The Power of Local Marketing for Your Self Storage Facility

In today’s competitive self-storage market, local visibility is key to attracting tenants. According to the 2023 Self Storage Demand Study, 77% of consumers are willing to travel 19 minutes or less to a facility, highlighting the importance of strong local marketing. By positioning your facility as the go-to option within your community, you can capture demand and maximize occupancy. Target the Right Local Businesses To effectively market your self-storage facility, focus on partnerships with businesses that serve customers experiencing life transitions—one of the biggest drivers of self-storage demand. Consider networking…

JLL Secures Financing and Joint Venture Equity for Texas Self Storage Portfolio

Funds facilitated AVAD Capital’s acquisition of a nine-property portfolio in Midland and Odessa, Texas” JLL Capital Markets announced that it has arranged financing and equity for the acquisition of a nine-property, 5,180-unit self-storage portfolio in Midland and Odessa, Texas. JLL’s National Self Storage team marketed the portfolio for sale and worked on behalf of the buyer, AVAD Capital, to arrange fixed-rate acquisition financing from 3650 Capital and Goldman Sachs. In addition, JLL facilitated the formation of a new investment partnership between AVAD Capital and Etude Capital. “As native Texans with West…

Featured Brokers: de Jong I Becher Self Storage Team

The de Jong I Becher Self Storage Team, consisting of Tom de Jong, Jacob Becher, Nate Fliflet, Brendan Carney and Jack Parkan, has a combined 30+ years of dedicated self-storage experience with an excess of $2 billion in closed transactions throughout the United States, including small single asset sales and large multi-property portfolios. Our team has a deep network of connections within the self-storage industry ranging from single facility owners to the largest institutional owner-operators and REITs (public and private). To find out what your asset(s) is worth, to discuss…

Recent Transactions: 02.11.2025 – 02.17.2025

Recent self-storage transactions highlight varied strategies, from acquisitions in growing markets to developments in under-supplied areas. Operators leverage automation, prime locations, and local demand to drive immediate and long-term growth.   Property: Self-Storage Facility Location: Robertsdale, AL Address: 192 Wren Lane South, Robertsdale, Alabama Brokers and Brokerage: Bill Barnhill, CCIM, Stuart P. LaGroue, Sr. and Sharon Wright, CCIM of Omega Properties, Inc., affiliates for Argus Self Storage Advisors Acreage: 0.55 acre NRSF: 4,262 Unit Count: 50 units Facility Frontage: U.S. Highway 90   Property: Fully Leased Industrial Outdoor Storage and…

StorTrack’s Self-Storage U.S. Pricing Trends Update: January 2025

          Self-storage pricing is undergoing a transformation as operators navigate shifting economic conditions, consumer behavior, and competitive pressures. While the industry has long been considered recession-resistant, the latest data reveals a more nuanced landscape – one where supply expansion, evolving pricing models, and strategic revenue management are shaping the road ahead. With more than 66,000 facilities covering 2.6 billion net rentable square feet (NRSF) and an additional 4,000 projects in the pipeline, the sector is adapting to new challenges that could redefine pricing strategies in the…

Madison Capital Markets Group Closes $21 Million Texas Self-Storage Investment Fund

Madison Capital Markets Group, a real estate investment and development firm that operates the Go Store It Self Storage brand, has closed its $21 million Delaware Statutory Trust focused on self-storage assets in Texas. The fund is anchored by a portfolio of three facilities in Whitney, according to a press release. The properties at 401 N. Brazos St., 101 E. Adams Ave. and 700 FM 2604 total 246,775 rentable square feet in 1,484 storage units. They’re one hour south of the Dallas-Fort Worth Metropolitan Area, near Lake Whitney, the release…

Developer Plans to Expand Self-Storage Facility in Englewood, CO

The owner of a self-storage facility in Englewood wants to expand his business. Joey Madden, president of MSC Englewood LLC and owner of Extra Space Storage located at 360 W. National Road in Englewood, in the former K-Mart building, is seeking city approval to expand the storage facility and develop additional retail and public space. The Englewood Planning Commission on Wednesday recommended denial of Madden’s request, which will now go to council for final approval or rejection on Feb. 25. “We believe that the property as currently used and configured…

Self Storage Facility Plans Move Forward in Frankfort, IL

At its Monday meeting, the Frankfort Village Board approved special use permits for a self-storage facility at 145 Industry Ave. The business, All Purpose Storage Frankfort LLC, will construct four buildings, Trustee Adam Borrelli said. The buildings will be 32,200 square feet in an I-2 general industrial district. “These buildings will complement the existing non-conforming storage facility, which currently consists of eight storage buildings,” Borrelli said. The Board approved special use permits for the facility and for extended hours of operation. It also approved zoning variations to waive the requirement…

Carefree Covered RV Storage to Break Ground Next Month in Maricopa, AZ

Tired of letting your RV roast under the Arizona sun? This place might have you covered. Portland, Oregon-based Carefree Covered RV Storage will begin construction next month on its eighth location at the southeast corner of Loma Road and Estrella Parkway, according to a press release today. The business anticipates customers can begin parking their vehicles at the Estrella Gin Business Park facility in October. This is the first advancement in more than a year for the long-anticipated large vehicle storage facility. In June 2023, the Maricopa Planning and Zoning…