Author: Shinil Krishnan

Hearthfire Holdings Announces Strategic Engagement with CubeSmart for Self-Storage Portfolio Management Across Delaware, Illinois, Indiana, and Pennsylvania

Hearthfire Holdings, a leader in real estate investment and wealth creation, announced a strategic engagement with CubeSmart (NYSE: CUBE), one of the nation’s premier self-storage operators. Through this collaboration, CubeSmart will assume management of Hearthfire’s portfolio of 15 self-storage facilities across Delaware, Illinois, Indiana, and Pennsylvania, effective February 11, 2025. This engagement represents a significant step in Hearthfire Holdings’ commitment to maximizing value for investors while enhancing the customer experience. The transition encompasses 13 existing properties and two pending acquisitions, positioning the portfolio for accelerated growth and operational excellence. “Throughout…

HPI Announces Final Close of Self Storage Fund IV, Raising Over $58MM

HPI, a leading Texas-based real estate investment firm specializing in self-storage, industrial, office and multifamily assets, announced the successful final closing of HPI Self Storage Fund IV (“Fund IV”) with total capital commitments in excess of $58MM. The fund received strong support from many of HPI’s legacy investors as well as new investors, demonstrating continued confidence in HPI’s investment strategy and track record. Fund IV will be targeting 10-12 institutional grade self-storage assets throughout the United States via acquisition, development, preferred equity, debt or other instruments. The fund seeks to…

U-Haul Opening New Moving and Self-Storage Center in Champaign, IL

U-Haul has announced the opening of its newest retail, moving, and self-storage center located at 306 E. University Ave. in Champaign. U-Haul Moving & Storage at University Avenue began serving customers on Jan. 16. The store sits right next to the University of Illinois Urbana-Champaign campus and will cater to the needs of Illini students and university personnel in addition to the residents of Champaign County. Store hours are 7 a.m.-7 p.m. Monday-Thursday and Saturday; 7 a.m.-8 p.m. Friday; and 9 a.m.-5 p.m. Sunday. Reserve self-storage and moving equipment on…

A New Self-Storage Facility is Expected to Open this Summer in Wauwatosa, WI

An investment group purchased the former MGIC data center at 5151 W. State St. and will convert the 90,284-square-foot building into Wauwatosa Self Storage. Despite the suburban name, the property is located in the city of Milwaukee amid a string of industrial properties. Perhaps the name anticipates where the company thinks most customers will come from. Sited just west of Molson Coors‘s historic Miller brewery, the redeveloped building is anticipated to serve city and suburban customers alike and will include a drive-through central aisle designed for vehicle storage. A press…

Revenue Management 101: Rate Analysis

Download the template from this video and start optimizing how you price units. Many self-storage owners are unsure how to approach revenue management. Piecing together different revenue management technologies and tools can be expensive. But running an entirely manual process can also leave them with an incomplete approach to maximizing their facility’s earning potential. In this episode, White Label Storage Co-Founder Peter Smyth breaks down how to do a comparable rate analysis, which helps you track competitor prices and set street rates at your facility.

The Power of Local Marketing for Your Self Storage Facility

In today’s competitive self-storage market, local visibility is key to attracting tenants. According to the 2023 Self Storage Demand Study, 77% of consumers are willing to travel 19 minutes or less to a facility, highlighting the importance of strong local marketing. By positioning your facility as the go-to option within your community, you can capture demand and maximize occupancy. Target the Right Local Businesses To effectively market your self-storage facility, focus on partnerships with businesses that serve customers experiencing life transitions—one of the biggest drivers of self-storage demand. Consider networking…

JLL Secures Financing and Joint Venture Equity for Texas Self Storage Portfolio

Funds facilitated AVAD Capital’s acquisition of a nine-property portfolio in Midland and Odessa, Texas” JLL Capital Markets announced that it has arranged financing and equity for the acquisition of a nine-property, 5,180-unit self-storage portfolio in Midland and Odessa, Texas. JLL’s National Self Storage team marketed the portfolio for sale and worked on behalf of the buyer, AVAD Capital, to arrange fixed-rate acquisition financing from 3650 Capital and Goldman Sachs. In addition, JLL facilitated the formation of a new investment partnership between AVAD Capital and Etude Capital. “As native Texans with West…

Featured Brokers: de Jong I Becher Self Storage Team

The de Jong I Becher Self Storage Team, consisting of Tom de Jong, Jacob Becher, Nate Fliflet, Brendan Carney and Jack Parkan, has a combined 30+ years of dedicated self-storage experience with an excess of $2 billion in closed transactions throughout the United States, including small single asset sales and large multi-property portfolios. Our team has a deep network of connections within the self-storage industry ranging from single facility owners to the largest institutional owner-operators and REITs (public and private). To find out what your asset(s) is worth, to discuss…

Recent Transactions: 02.11.2025 – 02.17.2025

Recent self-storage transactions highlight varied strategies, from acquisitions in growing markets to developments in under-supplied areas. Operators leverage automation, prime locations, and local demand to drive immediate and long-term growth.   Property: Self-Storage Facility Location: Robertsdale, AL Address: 192 Wren Lane South, Robertsdale, Alabama Brokers and Brokerage: Bill Barnhill, CCIM, Stuart P. LaGroue, Sr. and Sharon Wright, CCIM of Omega Properties, Inc., affiliates for Argus Self Storage Advisors Acreage: 0.55 acre NRSF: 4,262 Unit Count: 50 units Facility Frontage: U.S. Highway 90   Property: Fully Leased Industrial Outdoor Storage and…

StorTrack’s Self-Storage U.S. Pricing Trends Update: January 2025

          Self-storage pricing is undergoing a transformation as operators navigate shifting economic conditions, consumer behavior, and competitive pressures. While the industry has long been considered recession-resistant, the latest data reveals a more nuanced landscape – one where supply expansion, evolving pricing models, and strategic revenue management are shaping the road ahead. With more than 66,000 facilities covering 2.6 billion net rentable square feet (NRSF) and an additional 4,000 projects in the pipeline, the sector is adapting to new challenges that could redefine pricing strategies in the…