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Revenue Management 101: Rate Analysis

Download the template from this video and start optimizing how you price units. Many self-storage owners are unsure how to approach revenue management. Piecing together different revenue management technologies and tools can be expensive. But running an entirely manual process can also leave them with an incomplete approach to maximizing their facility’s earning potential. In this episode, White Label Storage Co-Founder Peter Smyth breaks down how to do a comparable rate analysis, which helps you track competitor prices and set street rates at your facility.

The Power of Local Marketing for Your Self Storage Facility

In today’s competitive self-storage market, local visibility is key to attracting tenants. According to the 2023 Self Storage Demand Study, 77% of consumers are willing to travel 19 minutes or less to a facility, highlighting the importance of strong local marketing. By positioning your facility as the go-to option within your community, you can capture demand and maximize occupancy. Target the Right Local Businesses To effectively market your self-storage facility, focus on partnerships with businesses that serve customers experiencing life transitions—one of the biggest drivers of self-storage demand. Consider networking…

JLL Secures Financing and Joint Venture Equity for Texas Self Storage Portfolio

Funds facilitated AVAD Capital’s acquisition of a nine-property portfolio in Midland and Odessa, Texas” JLL Capital Markets announced that it has arranged financing and equity for the acquisition of a nine-property, 5,180-unit self-storage portfolio in Midland and Odessa, Texas. JLL’s National Self Storage team marketed the portfolio for sale and worked on behalf of the buyer, AVAD Capital, to arrange fixed-rate acquisition financing from 3650 Capital and Goldman Sachs. In addition, JLL facilitated the formation of a new investment partnership between AVAD Capital and Etude Capital. “As native Texans with West…

StorTrack’s Self-Storage U.S. Pricing Trends Update: January 2025

          Self-storage pricing is undergoing a transformation as operators navigate shifting economic conditions, consumer behavior, and competitive pressures. While the industry has long been considered recession-resistant, the latest data reveals a more nuanced landscape – one where supply expansion, evolving pricing models, and strategic revenue management are shaping the road ahead. With more than 66,000 facilities covering 2.6 billion net rentable square feet (NRSF) and an additional 4,000 projects in the pipeline, the sector is adapting to new challenges that could redefine pricing strategies in the…

Carefree Covered RV Storage to Break Ground Next Month in Maricopa, AZ

Tired of letting your RV roast under the Arizona sun? This place might have you covered. Portland, Oregon-based Carefree Covered RV Storage will begin construction next month on its eighth location at the southeast corner of Loma Road and Estrella Parkway, according to a press release today. The business anticipates customers can begin parking their vehicles at the Estrella Gin Business Park facility in October. This is the first advancement in more than a year for the long-anticipated large vehicle storage facility. In June 2023, the Maricopa Planning and Zoning…

Newmark Arranges Recapitalization of 14-Property Dallas-Fort Worth Self-Storage Portfolio for Hines and CubeSmart

Newmark announces the firm has brokered a recapitalization and new joint venture between Hines and CubeSmart for a 14-property self-storage portfolio located across the Dallas-Fort Worth Metroplex. Newmark Vice Chairman and leader of the firm’s National Self Storage Capital Markets practice, Aaron Swerdlin, along with Executive Managing Director Andrew Warin and team, advised Hines on the recapitalization. “As one of the largest national self-storage portfolio transactions of 2024, this transaction was a testament to the strength of the Dallas-Fort Worth market and further validation of the durability and appeal for…

Self-Storage Site Selection Guidance with Storage Authority’s Navigator Report!

Are you ready to take the next step in building a profitable self-storage business but unsure where to start? Storage Authority is here to guide you every step of the way with our Navigator Report—a powerful tool designed to save you time, money, and effort in selecting the perfect site for your self-storage venture. What is the Navigator Report? The Navigator Report is your first step toward making an informed decision about a potential self-storage site. By leveraging available online data and the details you provide, we offer a preliminary…

White Label Storage Launches Solution for Delinquent Payments

Managing accounts receivable is a critical aspect of self-storage operations. When tenants fall behind on payments, facilities face increasing risks of revenue loss and the time-consuming and unprofitable auction process. But following up with delinquent tenants is also time-consuming and costly for owners. Building emails, sending them to the right people, and resolving each tenant’s balance keep operators from focusing on other parts of the business. White Label Storage is always working on new ways to help self-storage facilities run more efficiently and profitably, so they have launched a solution…

Highline Storage Partners Launches Strategic Joint Venture with Heitman to Invest in Self-Storage Development and Acquisitions Throughout The United States

Highline’s joint venture with Heitman represents a unique and powerful new investment partnership in the self-storage industry,” said Key Foster, CEO of Highline Storage Partners. “We expect to accelerate our already active pace of investment significantly in the coming years.” Highline Storage Partners (“Highline”), an affiliate of Highline Real Estate Partners, announced today the formation of a new strategic joint venture with Heitman and an institutional investor advised by Heitman to invest in self-storage development and acquisitions throughout the United States. The partnership was seeded with a recapitalization of five…

Extra Space Storage Inc. Has Acquired Yellow Door Storage – Northgate in Denton, TX

Extra Space Storage Inc. has acquired Yellow Door Storage – Northgate, a 520-unit self storage facility in Denton, Texas, from NorthBridge Realty Holdings. JLL represented the seller and procured the buyer. The self storage facility is currently subject to a $5.3 million construction loan originated by Washington Federal Bank in 2021. JLL Capital Markets Managing Directors Steve Mellon and Brian Somoza, together with Directors Adam Roossien and Matthew Wheeler, worked on behalf of the NorthBridge in securing the deal. Yellow Door Storage – Northgate, up close The 65,600-rentable-square-foot facility came…