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Q4 2024 Self-Storage Transactions: Trends & Regional Insights

A quarterly review of self-storage transaction activity across the U.S., highlighting key trends, regional insights, and investment shifts. This report is based on our self-storage investment trends and transaction volume analysis for Q4 2024. Q4 2024 Market Overview: Trends & Investment Highlights Amid shifting market dynamics and heightened economic uncertainty, self-storage investment remained a bright spot in Q4 2024, with buyers actively pursuing opportunities in key markets. StorTrack’s analysis uncovered 94 self-storage transactions closing last quarter1, totaling over $530 million in sales and spanning 4.5 million net rentable square feet…

White Label Storage Expands National Presence with Entry Into 6 New States in the US

White Label Storage, one of the fastest-growing third-party self-storage management companies, is expanding its national footprint with new properties under management in Tennessee, Oklahoma, Kansas, Georgia, Nevada, and Ohio. This growth reflects the company’s continued success in helping self-storage owners optimize performance and increase revenue across diverse markets. Tailored Solutions Driving Success Across Markets White Label Storage manages a variety of properties ranging from small 30-unit drive-up facilities to large Class A locations with over 1,500 units. Each market presents distinct challenges and opportunities, and White Label Storage’s flexible approach…

The Investor’s Guide To A 721 Exchange

REITs and UPREITs Real Estate Investment Trusts (REITs) are investment vehicles that own, operate, and manage a diversified portfolio of real estate assets. They offer public investors a way to participate in the real estate market without directly owning property. Most investors are familiar with REITs that are listed on the public market. Publicly-traded REITs are highly correlated with the stock market and are subject to market volatility. Umbrella Partnership REITs (UPREITs) are a variation of the REIT model structure that involves an operating partnership (the “Umbrella Partnership”) in which…

Revenue Management 101: Rate Analysis

Download the template from this video and start optimizing how you price units. Many self-storage owners are unsure how to approach revenue management. Piecing together different revenue management technologies and tools can be expensive. But running an entirely manual process can also leave them with an incomplete approach to maximizing their facility’s earning potential. In this episode, White Label Storage Co-Founder Peter Smyth breaks down how to do a comparable rate analysis, which helps you track competitor prices and set street rates at your facility.

The Power of Local Marketing for Your Self Storage Facility

In today’s competitive self-storage market, local visibility is key to attracting tenants. According to the 2023 Self Storage Demand Study, 77% of consumers are willing to travel 19 minutes or less to a facility, highlighting the importance of strong local marketing. By positioning your facility as the go-to option within your community, you can capture demand and maximize occupancy. Target the Right Local Businesses To effectively market your self-storage facility, focus on partnerships with businesses that serve customers experiencing life transitions—one of the biggest drivers of self-storage demand. Consider networking…

JLL Secures Financing and Joint Venture Equity for Texas Self Storage Portfolio

Funds facilitated AVAD Capital’s acquisition of a nine-property portfolio in Midland and Odessa, Texas” JLL Capital Markets announced that it has arranged financing and equity for the acquisition of a nine-property, 5,180-unit self-storage portfolio in Midland and Odessa, Texas. JLL’s National Self Storage team marketed the portfolio for sale and worked on behalf of the buyer, AVAD Capital, to arrange fixed-rate acquisition financing from 3650 Capital and Goldman Sachs. In addition, JLL facilitated the formation of a new investment partnership between AVAD Capital and Etude Capital. “As native Texans with West…

StorTrack’s Self-Storage U.S. Pricing Trends Update: January 2025

          Self-storage pricing is undergoing a transformation as operators navigate shifting economic conditions, consumer behavior, and competitive pressures. While the industry has long been considered recession-resistant, the latest data reveals a more nuanced landscape – one where supply expansion, evolving pricing models, and strategic revenue management are shaping the road ahead. With more than 66,000 facilities covering 2.6 billion net rentable square feet (NRSF) and an additional 4,000 projects in the pipeline, the sector is adapting to new challenges that could redefine pricing strategies in the…

Early Lease-Up Asset Sold in Renowned Stone Oak Neighborhood San Antonio, TX

Versal Partners is pleased to announce the sale of an early lease-up asset in the renowned Stone Oak neighborhood of San Antonio, Texas. This newly constructed property features 648 climate-controlled units spanning 68,127 NRSF across four floors. The site’s topography allowed the facility’s basement to act as an additional first floor, giving the ability to achieve first-floor rates across two separate floors. 58% of the facility’s NRSF is located on these first-floor levels. The property’s construction makes it a class-A self-storage facility in its own right, but its location in…

Self-Storage Site Selection Guidance with Storage Authority’s Navigator Report!

Are you ready to take the next step in building a profitable self-storage business but unsure where to start? Storage Authority is here to guide you every step of the way with our Navigator Report—a powerful tool designed to save you time, money, and effort in selecting the perfect site for your self-storage venture. What is the Navigator Report? The Navigator Report is your first step toward making an informed decision about a potential self-storage site. By leveraging available online data and the details you provide, we offer a preliminary…

White Label Storage Launches Solution for Delinquent Payments

Managing accounts receivable is a critical aspect of self-storage operations. When tenants fall behind on payments, facilities face increasing risks of revenue loss and the time-consuming and unprofitable auction process. But following up with delinquent tenants is also time-consuming and costly for owners. Building emails, sending them to the right people, and resolving each tenant’s balance keep operators from focusing on other parts of the business. White Label Storage is always working on new ways to help self-storage facilities run more efficiently and profitably, so they have launched a solution…