A Step-by-Step Guide to ECRI – By Peter Smyth, White Label Storage

In this video, White Label Storage Co-Founder Peter Smyth breaks down how to utilize ECRI to improve your profitability without tanking customer satisfaction. The walkthrough utilizes a spreadsheet template, which you can download here to start running your own ECRI program and optimizing rents. Existing Customer Rate Increases (ECRI) is a fundamental part of revenue management for self-storage facilities. This process enables owners and operators to move tenants from low promotion rates to pro forma rates that bring in more revenue. ECRI works because the psychology of customers changes once…

Recent Self-Storage Transactions: 04.01.2025 – 04.07.2025

Investor activity in early April highlights a strong demand for self-storage assets across varied markets and strategies. Deals ranged from ground-up development in Miami to stabilized acquisitions in Texas, with a $65 million portfolio transaction in Houston underscoring investors’ long-term optimism and confidence in the self-storage sector. Multi-property deals and retail conversions point to a focus on scale, flexibility, and creative reuse – particularly in dense suburban markets with strong demographics.     Property: Class A Self-Storage Development Site (fully entitled 7-stories development site) Location: Miami, FL Address: 2210 NW…

Featured Broker: Kim VanDelinder

Kim is a seasoned professional with deep-rooted expertise in Montana’s real estate and financial sectors. As a licensed Real Estate Broker and Certified Public Accountant (CPA), she brings decades of experience in management, finance, and operations across businesses ranging from startups to multi-million-dollar enterprises. Her career began in banking before she transitioned into management information systems within the food service supply industry. She later earned her CPA license and established a thriving tax and public accounting practice. Expanding her expertise, Kim became a licensed Real Estate Agent, initially specializing in…

Recent Self-Storage Transactions: 03.25.2025 – 04.01.2025

Property: Driftwood Self Storage (Class A facility) Location; Austin, TX Address: 9900 Darden Hill Rd., Austin, Texas Year Completed: 2021 Seller: The Jenkins Organization, Inc. (JLL represented the Seller) Buyer: Platinum Storage Group. (JLL procured the Buyer) Brokers and Brokerage: Steve Mellon, Brian Somoza, Adam Roossien and Matthew Wheeler of JLL Capital Markets Acreage: 13.46 acres Square Feet: 96,433 Unit Count: 482 units Occupancy: 93.4% Highlights: The facility is surrounded by new housing developments near the rapidly growing Highpointe and Driftwood neighbourhoods Driftwood Self Storage is the only self-storage facility…

SmartStop Self Storage REIT, A Premier Owner And Operator Of Self Storage Facilities in the United States and Canada, Announces Pricing of Underwritten Public Offering

SmartStop Self Storage REIT, Inc. (“SmartStop” or the “Company”), an internally-managed real estate investment trust and a premier owner and operator of self-storage facilities in the United States and Canada, announced today the pricing of its public offering of 27,000,000 shares of common stock at a price to the public of $30.00 per share. SmartStop has granted the underwriters a 30-day option to purchase up to an additional 4,050,000 shares of its common stock at the public offering price, less underwriting discounts and commissions. Shares of SmartStop’s common stock are…

Inland, Devon Completes Self-Storage Redevelopment Project in Springfield, MA

Inland Private Capital Corp. and Devon Self Storage, which are both part of The Inland Real Estate Group of Cos., have completed a 601-unit self-storage redevelopment project in the western Massachusetts city of Springfield. The project converted a historic former factory building in the downtown area into a facility with three interconnected buildings totaling 59,837 net rentable square feet of climate-controlled space. The facility also features drive-thru unit capability and a 24-hour security system. Source

SurePoint to Develop Self-Storage Facility in Humble, TX

SurePoint Development, a self-storage owner-operator based in San Antonio, will develop a 687-unit self-storage facility in Humble, a northeastern suburb of Houston. The site is located at the intersection of Sam Houston Tollway and Mesa Drive at the entrance to Johnson Development’s Fall Creek master-planned community. CubeSmart will operate the new facility, which will comprise 120,000 net rentable square feet of climate- and non-climate-controlled space. The facility will also feature boat/RV storage space and 10,000 square feet of mini-offices. Construction is set to begin before the end of the year.…

StorageMax Announces Grand Opening of Climate-Controlled Storage Facility at Flora, MS

The Flora expansion includes 391 new climate-controlled units, bringing the facility’s total capacity to 896 units. StorageMax is proud to announce the grand opening of its climate-controlled expansion at StorageMax Flora, further enhancing its ability to provide secure and convenient storage solutions to the Flora community and beyond. The expansion includes 391 new climate-controlled units, bringing the facility’s total capacity to 896 units. Located at 698 U.S. 49 Flora, MS 39071, StorageMax acquired the existing 505 traditional drive-up units in December 2022. The newly added climate-controlled units were constructed on…

Hiring a Boots on the Ground Manager for Your Remote Managed Self Storage

Managing a self-storage facility efficiently requires having the right personnel on-site. However, not every facility needs a full-time manager. A part-time, on-the-ground manager can be the perfect solution to handle daily operations without the commitment of a full-time employee. Here’s a step-by-step guide to hiring the ideal candidate for your self-storage business; 1. Define Your Needs Before starting the hiring process, assess your facility’s specific requirements: How often do you need on-site management—daily or a few times a week? What tasks will they be responsible for? Will they handle customer…

White Label Storage Partners with StorageReach to Scale Customer Review Generation

Online reviews are the lifeblood of local businesses. Seventy per cent of consumers say that they regularly check the reviews before visiting a local business. And it’s no different in self-storage: potential tenants rely on reviews to help them vet facilities. Digital reviews also affect how businesses rank in local search results in Google, which is another indicator of just how vital they are for self-storage facilities in all markets. But reviews are notoriously difficult to obtain. Studies show that people are less motivated to share a positive experience than…