In today’s competitive self-storage market, local visibility is key to attracting tenants. According to the 2023 Self Storage Demand Study, 77% of consumers are willing to travel 19 minutes or less to a facility, highlighting the importance of strong local marketing. By positioning your facility as the go-to option within your community, you can capture demand and maximize occupancy.
Target the Right Local Businesses
To effectively market your self-storage facility, focus on partnerships with businesses that serve customers experiencing life transitions—one of the biggest drivers of self-storage demand. Consider networking with:
- Downsizing: Apartments and real estate agents assisting those moving to smaller homes.
- Death: Funeral homes and estate planners who help families manage belongings.
- Divorce: Attorneys and support groups working with individuals in transition.
- Dislocation: Companies like ServiceMaster that assist with home restoration.
- Boating Community: Since you’re near a lake, connect with marinas, boat dealers, and mechanics to offer secure storage for boats and equipment.
Enhancing Local Visibility
Effective local marketing includes providing tangible tools that make it easy for partners to refer your facility:
- Professional Flyers – Use Canva.com to create polished, eye-catching materials that showcase your services.
- Table Tents with QR Codes – Leave these at partner businesses so potential customers can quickly access your website.
- Referral Program – Incentivize referrals from local partners with discounts or rewards.
The Power of Word-of-Mouth
Trust is a major factor in storage decisions, and word-of-mouth referrals remain one of the most effective ways to generate business. By building relationships with trusted local businesses, you increase credibility and become the top choice for self-storage in your community.
