Day: July 30, 2025

Mastering Your Sales Funnel: Boosting Conversions in Self-Storage Sales

In the highly competitive self-storage industry, mastering your sales funnel is crucial for turning inquiries into loyal customers. A well-structured sales funnel guides prospects from awareness to action with intentional messaging, follow-up, and service strategies. Start by understanding who manages your funnel—on-site teams, off-site reps, or a hybrid model—and tailor your process to ensure each lead is nurtured effectively. Clear communication is essential. Train your team to build rapport quickly during phone calls, capturing key details early, and ensuring your phone systems, call tracking, and coaching tools are functioning flawlessly.…

Recent Self-Storage Transactions: 07.24.2025 – 07.29.2025

The latest batch of self-storage transactions highlights continued investor focus on scale, geographic diversification and operational integration. Deals spanned both suburban and high-density urban markets – including Texas, Florida, California, New Jersey and New York – sustained confidence in core and secondary regions with favorable demographic trends. A mix of single-asset and multi-property portfolio acquisitions indicates ongoing efforts to establish brand presence and enhance platform efficiency. Properties included stabilized income-producing facilities, recently built climate-controlled sites, and assets with RV and boat storage, underscoring demand for both traditional and lifestyle-oriented storage…

StorageMart and Manhattan Mini Storage Onboard 31 Facilities Through Third Party Management in Q2 2025

In Q2 2025, StorageMart and Manhattan Mini Storage significantly expanded their Third-Party Management portfolio with the onboarding of 31 storage facilities across the United States. This strategic growth adds more than 2.4 million net rentable square feet and over 25,000 storage units to the third-party management footprint, reinforcing its position as a leading provider of third-party management services in the self-storage industry. Strategic Growth Across New and Existing Markets These facilities span key suburban and urban areas, including San Antonio, TX; Des Moines, IA; Miami, FL; Pearl River, NY, and…

Direct Equity Source Expands its’ Portfolio to 20 Self-Storage and Flex Space Properties

Direct Equity Source, a private equity firm specializing in real estate investments, announced today a major expansion of its income fund portfolio, growing from 8 to 20 self-storage and flex space properties across multiple strategic markets, including Texas, Florida, North Carolina, and Washington. This rapid growth underscores the firm’s commitment to delivering stable, income-producing assets to its investors while capitalizing on the increasing demand for self-storage and flexible commercial space nationwide. “Our expansion reflects both strong investor confidence and a clear opportunity in the market,” said Stephen Lawrence, Managing Partner…

White Oak Real Estate Capital Provides Senior Secured Loan to 1784 Holdings for Self-Storage Development in Garden Grove, California

White Oak Real Estate Capital, an affiliate of White Oak Global Advisors, today announced it has provided a $27.2 million senior secured loan to 1784 Holdings LLC, a national self-storage developer and owner specializing in developing, constructing and operating institutional quality self-storage facilities. The financing will be used to support the development of an 87,488 net rentable square feet (NRSF) climate-controlled self-storage facility in Garden Grove, California. Garden Grove is a dense Orange County community with an affluent population. Self-storage offerings are limited in the community due to high barriers…