The Benefits of a Security Integrator in Self Storage

In today’s self storage industry, security encompasses an increasingly complex range of hardware, systems and technology platforms that deter crime and improve operators’ ability to monitor and respond to threats. Security integrators play a crucial role in helping owners and operators manage and optimize all aspects of their security systems. They coordinate, install and connect hardware, software, networks and hybrid IT solutions and develop a comprehensive security strategy tailored to your operation’s unique requirements. Specifically, there are several ways a qualified security integrator adds value to your self storage operation:…

Using Data to Drive Self-Storage Acquisitions

As a real estate investor, incorrectly identifying a deal can potentially cause catastrophic losses, while proper identification of a deal can set you up for long-term success and wealth creation. In a competitive marketplace, real estate investors must combine a boot-on-the-ground qualitative analysis with data-driven quantitative research. It is the combining of these two approaches that paints the most complete picture allowing for additional insight to how a property may perform. Gone are the days of information asymmetry where the seller always had more information than the buyer. Technology has…

How Data Platforms Are the Future of Investment Sales

These days, the story of industry disruption through innovative technology is a daily occurrence. Interestingly, each new innovation triggers a series of disruptions by applying that technology to other industries. For example, Uber was a major disruptor in transportation services and today there are countless “Uber of …” across myriad industries. Within the storage industry, we have observed this through the emergence of companies like Clutter and Neighbor. As real estate specific technologies (aka Prop Tech) continue to emerge, self storage owners and investors should be prepared to experience a…

Five Reasons Smart Locks Are a Self Storage Manager’s Best Friend

In today’s world, the demand for automated rentals is at it’s all time high. This past year has been challenging for many industries in maintaining a strong business while creating a “contactless” environment for their employees and customers. Although we have hope that the end of today’s pandemic is in the very near future, there’s certainly no guarantee. Nevertheless, customers have now become so used to a contactless environment and the simplicity of taking care of their daily responsibilities that we’ll never truly go back to the way things were…

How Can First-Time Storage Buyers Compete?

The self storage market is hot! With strong performance during 2020 and the global health pandemic, storage has been stealing headlines as one of the most desired asset classes. Owners have seen occupancy remain steady, rent collection stay high and revenue grow. The attention on self storage has attracted groups both large and small to the industry in search of their first property. The reoccurring question I receive is how can we compete or what will it take to buy our first deal? I will share below the best practices…

Confidence in Self Storage Remains High

The self storage industry has established itself as a solid performer in a difficult market. Like every other commercial property sector, it has experienced some effects of the pandemic, yet it is well positioned at a time when the economy faces extraordinary challenges. A slowdown in development activity is helping oversupplied self storage markets restore the balance between supply and demand, while thanks to high occupancy rates, the year-over-year street rate performance was positive for the first time since 2017, according to the latest Yardi Matrix report.  In the interview…

PPC Marketing: How Can It Help My Business?

What Is PPC?  PPC stands for Pay-Per-Click and is a common digital marketing practice. This method gets visitors to the advertiser’s website by paying for an advertisement. By utilizing this marketing practice, every time an ad is clicked, advertisers pay a fee, hence pay-per-click. This gets visitors to the advertiser’s website without having to wait the amount of time it would take to reach those visitors organically.  Generally, PPC is used in search engine advertising. It can be used on other platforms, such as social media websites as well. Search…