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Beyond Occupancy: The 2 KPIs Every Operator Should Be Tracking

In self storage, performance isn’t just about occupancy. It’s about understanding how every marketing dollar, every sales call, and every rate adjustment contributes to long-term profitability. It’s standard to track asset-level metrics like occupancy, NOI, and cap rates. Those are vital for investors, but they don’t tell the whole story. The most successful operators utilize other KPIs, measuring customer-level performance metrics, specifically Lifetime Value (LTV) and Customer Acquisition Cost (CAC). Together, these KPIs form one of the most important ratios in modern self-storage management: LTV:CAC. Why LTV:CAC Matters in Self…

Middletown Self Storage to Celebrate Grand Opening of Valley Road Location in Middletown, Rhode Island

Middletown Self Storage will host a ribbon-cutting ceremony for its newest location at 101 Valley Road on Monday, Oct. 27, at noon. The event, held in partnership with the Newport Chamber of Commerce, will feature facility tours, light refreshments and giveaways. The company is offering first month free to all new customers who rent a unit on the day of the ribbon cutting, with the promotion applying to rentals with a minimum lease period across various unit sizes. “We are excited to continue our growth here on Aquidneck Island,” said…

Reasons Why Owners Sell Their Self-Storage Facilities

The self-storage industry continues to attract investors because of its stability and strong returns. But even the most successful facility owners eventually decide it’s time to sell. The reasons vary widely—from personal life changes to strategic investment decisions. If you’re a self-storage owner, understanding the common motivations behind selling can help you evaluate whether now might be the right time for you. Here are the top five reasons owners choose to sell their facilities. 1. Retirement or Lifestyle Changes One of the most common reasons for selling is retirement. After…

City Council Approves Rezoning, Permit For Highway 65 Self-Storage Project in Blaine, Minnesota

At its Oct. 20 meeting, the Blaine City Council approved both a rezoning request and a conditional use permit for a proposed self-storage development at Central Avenue in the Community Commercial/Highway 65 Overlay district. The property owner, Farmers Insurance agent Scott Uram, requested the approvals for a three-story self-storage and retail facility. The rezoning from R-1 (Single-Family Residential) to B-2 (Community Commercial) passed 6–1, with Council Member Tom Newland voting no. The conditional use permit passed 5–2, with Newland and Council Member Jess Robertson opposed. Interim Community Development Director Sheila…

Self-Storage Facility Proposed For Former Simon & Schuster Building in Bristol Borough, Pennsylvania

A part of the former Simon and Schuster building on Radcliffe Street in Bristol Borough could become a self-storage facility. Matt McHugh, the attorney for River Group Equities, outlined the concept for the 2207 Radcliffe Street property for Bristol Borough Council last week. The proposal focuses on a section of the 600,000-square-foot warehouse that is situated across from the Radcliffe Court townhomes. The former Simon & Schuster building sits on a 23-acre parcel in what was once a busy industrial area. The project would include 56,000 square feet of indoor…

Talonvest Secures $205.2 Million Financing for Etude Storage Portfolios in Eight Midwest and Sunbelt States

On behalf of Etude Capital and its affiliates, Talonvest Capital, Inc., a boutique commercial real estate mortgage brokerage firm, is pleased to announce the successful closing of two portfolio loans totaling $205.2 million. The portfolios encompass 2.3 million square feet across 31 assets in eight Midwest and Sunbelt states. The Talonvest team responsible for these refinancings included David DiRienzo, Kim Bishop, Mason Brusseau, Ivan Viramontes, and Lauren Maehler. Steven Stein, President of Etude Capital, commented, “These financings are a testament to Talonvest’s experience and market insight, enabling us to secure…

Affinius Capital Originates $17.25 Million Loan to Refinance Storelocal Self-Storage Portfolio in Nashville, Tennessee

Affinius Capital LLC today announced the closing of a $17.25 million loan to refinance a Storelocal two-property, 1,341-unit self-storage portfolio located in the greater Nashville, TN region. The loan was made to Pruit Investments and will be used to refinance the properties and hold the assets long-term. Affinius Capital Senior Vice President Tyler Figley commented, “Nashville’s population and employment growth continue to drive strong self-storage fundamentals. The portfolio represents our commitment to financing high-quality self-storage in growth markets with experienced, repeat sponsorship.” The portfolio features a variety of unit types…

Great American Self Storage Opens a New Facility in Kahului, Hawaii

Great American Self Storage is proud to announce the grand opening of its newest location at 40 Pulehu Pl, Kahului, HI, 96732. This state-of-the-art facility marks the company’s second location in Hawaii, following the success of its Kona site, which was awarded Best of West Hawaii, yet again for 2025. The Kahului facility offers a wide range of storage solutions designed to meet the needs of residents, businesses, and travelers. Features include commercial and drive-up units, air-conditioned spaces, wide turning radii for large vehicles, double-door access, luggage storage, private mailboxes…

Self-Storage Facility Planned For Old Empire Building in Santa Fe, New Mexico

A project proposed for a site in Santa Fe’s midtown area along Cerrillos Road has seen a major overhaul under new developers, swapping in a self-storage facility for a four-story apartment complex that had drawn neighbors’ complaints earlier this year. Still, residents raised a few concerns about the more than 100,000-square-foot Empire Cerrillos Road Redevelopment at a neighborhood meeting earlier this month: Would it contribute to gentrification of the area and how it might affect locally owned self-storage businesses? The project will be the subject of a second virtual early…

New Self Storage Facility Opens in Parkland, Florida

The new storage facility in Parkland on Loxahatchee Road is now open, and they’re offering a first-month special for residents who sign up for new space. Extra Space Storage is now open, and they’re offering the first month free. They have small spaces available for $42/month, medium for $134/month, and large starting at $257/month. Extra Space Storage has three additional locations in the Parkland area, including two in Coconut Creek and one in Boca Raton. The storage spaces are all indoor and climate controlled. The 150,000 square foot storage facility…