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As the self-storage sector continues to evolve, technology has become an essential tool for improving operations, enhancing customer service, and streamlining processes. One of the most critical aspects of managing your self-storage investment is accurately assessing what creates value. However, despite the advantages that technology brings to self-storage valuation today, the importance of human insight and touch remains crucial. The role of technology in self-storage valuation has always been important, but experience, expertise, and local knowledge are critical today to ensure an accurate valuation of your self-storage investment. Self-storage valuation…

Many self-storage facilities hit a “middle plateau” after lease-up, with occupancy stalling between 60–80%. My Space Self Storage was facing this common challenge—occupancy had stabilized in the low 80s, but there was still meaningful room for growth. To push past this plateau and unlock the facility’s full earning potential, the owners began looking for a management partner with proven expertise in marketing, lead generation, and revenue optimization. White Label Storage was selected in October 2024 to take over management. With more than 650 units at the property, the objective was…

Whether you are thinking of selling, refinancing, or just want to optimize the income your property generates, here are a few tips I’ve learned from the 18 years helping owners sell their self-storage facilities. There are many, many ways a self-storage owner (or operator) can improve their bottom line, and I’m sure I’ve left out a few ideas that others have uncovered. OPTIMIZE RENTAL INCOME – The most obvious way to increase the net operating income of your self-storage facility is by increasing the monthly rental collections. But how? The…

The SBA recently released their changes to their SOP rulebook that will go into effect June 1, 2025. Below is a summary of impactful changes. Franchise Directory is returning. Franchises will be required to be listed in the directory. If a borrower operates under more than one franchise agreement, all franchises must be listed on the directory, not just the critical ones Need 100% ownership, including indirect ownership of the business, to include SSN, address, % owned, and DOB.  All must be citizens or LPRs and primarily reside in the…

In today’s economy, price sensitivity is at an all-time high, and the self-storage industry is feeling the squeeze. With consumers scrutinizing every dollar, self-storage providers must walk a fine line between staying competitive and maintaining value. Grace Totty, VP of Marketing and Sales at Absolute Storage Management, offers a roadmap for doing just that in her presentation, “Navigating Price Sensitivity Without Compromising Value.” The shifting economic landscape has created a new kind of consumer: one who is more informed, more cautious, and more demanding. According to Totty, although the core…

White Label Storage has added six Lockhart Storage Centers facilities to its portfolio, further expanding its footprint in the Southeast and reinforcing its position as one of the fastest growing third-party management companies in the industry. “We’re proud to expand our relationship with Lockhart Storage Centers,” said Jennifer Barroqueiro, Vice President of Operations at White Label Storage. “Following the strong performance at Davenport, Lockhart entrusted us with the management of their additional Class A facilities in Florida, and we’ve already hit the ground running.” White Label Storage initially launched management…

When selling a self-storage facility, the selection of the right offer and buyer is critical. Sellers do not want to waste time in a deal that collapses weeks or months later due to easily avoidable due diligence issues that buyers should have determined on the front end. While a buyer’s initial enthusiasm and speed in submitting an offer might seem appealing, a rushed, high-priced bid isn’t always the most secure option. Experienced brokers and sellers prioritize thoughtful, well-researched offers, even if they take a little longer to materialize. An offer…

With hurricane season officially less than a month away, it isn’t too soon to begin thinking about what you’d do if disaster struck. In fact, whether you’re facing facility fires or wildfires, floods, mudslides, snowstorms, tornadoes, earthquakes, hurricanes or other disasters, there are steps you can take to prepare and protect your facility before the event and to rapidly restore your facility after the damage is done. Prepare Your Facility. Is your facility built to withstand a disaster? One area that can be beefed up to prepare for the unexpected…

StorTrack is excited to announce the release of a valuable new feature exclusive to Unlimited Explorer subscribers: Monthly MSA Reports for over 360 Metropolitan Statistical Areas (MSAs) across the United States. These reports are designed to give operators, investors, and developers a reliable, high-level view of local market conditions — compiled monthly using StorTrack’s continuously refreshed dataset. While our platform updates data daily, the MSA Reports provide a consistent monthly snapshot, making it easy to monitor trends over time and compare markets side by side. Whether you’re evaluating a new…