Category: Sponsored

The Power of Local Marketing for Your Self Storage Facility

In today’s competitive self-storage market, local visibility is key to attracting tenants. According to the 2023 Self Storage Demand Study, 77% of consumers are willing to travel 19 minutes or less to a facility, highlighting the importance of strong local marketing. By positioning your facility as the go-to option within your community, you can capture demand and maximize occupancy. Target the Right Local Businesses To effectively market your self-storage facility, focus on partnerships with businesses that serve customers experiencing life transitions—one of the biggest drivers of self-storage demand. Consider networking…

JLL Secures Financing and Joint Venture Equity for Texas Self Storage Portfolio

Funds facilitated AVAD Capital’s acquisition of a nine-property portfolio in Midland and Odessa, Texas” JLL Capital Markets announced that it has arranged financing and equity for the acquisition of a nine-property, 5,180-unit self-storage portfolio in Midland and Odessa, Texas. JLL’s National Self Storage team marketed the portfolio for sale and worked on behalf of the buyer, AVAD Capital, to arrange fixed-rate acquisition financing from 3650 Capital and Goldman Sachs. In addition, JLL facilitated the formation of a new investment partnership between AVAD Capital and Etude Capital. “As native Texans with West…

StorTrack’s Self-Storage U.S. Pricing Trends Update: January 2025

          Self-storage pricing is undergoing a transformation as operators navigate shifting economic conditions, consumer behavior, and competitive pressures. While the industry has long been considered recession-resistant, the latest data reveals a more nuanced landscape – one where supply expansion, evolving pricing models, and strategic revenue management are shaping the road ahead. With more than 66,000 facilities covering 2.6 billion net rentable square feet (NRSF) and an additional 4,000 projects in the pipeline, the sector is adapting to new challenges that could redefine pricing strategies in the…

Early Lease-Up Asset Sold in Renowned Stone Oak Neighborhood San Antonio, TX

Versal Partners is pleased to announce the sale of an early lease-up asset in the renowned Stone Oak neighborhood of San Antonio, Texas. This newly constructed property features 648 climate-controlled units spanning 68,127 NRSF across four floors. The site’s topography allowed the facility’s basement to act as an additional first floor, giving the ability to achieve first-floor rates across two separate floors. 58% of the facility’s NRSF is located on these first-floor levels. The property’s construction makes it a class-A self-storage facility in its own right, but its location in…

Self-Storage Site Selection Guidance with Storage Authority’s Navigator Report!

Are you ready to take the next step in building a profitable self-storage business but unsure where to start? Storage Authority is here to guide you every step of the way with our Navigator Report—a powerful tool designed to save you time, money, and effort in selecting the perfect site for your self-storage venture. What is the Navigator Report? The Navigator Report is your first step toward making an informed decision about a potential self-storage site. By leveraging available online data and the details you provide, we offer a preliminary…

White Label Storage Launches Solution for Delinquent Payments

Managing accounts receivable is a critical aspect of self-storage operations. When tenants fall behind on payments, facilities face increasing risks of revenue loss and the time-consuming and unprofitable auction process. But following up with delinquent tenants is also time-consuming and costly for owners. Building emails, sending them to the right people, and resolving each tenant’s balance keep operators from focusing on other parts of the business. White Label Storage is always working on new ways to help self-storage facilities run more efficiently and profitably, so they have launched a solution…

Rising Operational Costs in 2025? 4 Ways Operators are Offsetting the Pain

While we know that for many self-storage operators, property taxes in their markets continue to create challenges, many others are also experiencing the strain of inflation and other increased operational costs. But at Janus International, we’re seeing some solid strategies that are working for our customers. Read on for tools and ideas that can help offset increasing costs within the self-storage industry. Payroll: When was the last time you “audited” your site for the most frequented times of the day? What did you find? Are you making your technology work…

JLL Capital Markets Led the Financing Efforts for Liberty Storage Center in Jersey City, NJ

JLL Capital Markets announced today that it has arranged construction financing for Liberty Storage Center, a 103,530-square-foot, to-be-built self-storage facility in Jersey City, New Jersey. JLL worked on behalf of the borrower, Tulfra Realty Company, to secure the construction loan with Fulton Bank, NA. The property will be leased and managed by Public Storage. Liberty Storage Center is located at 300 McGovern Dr. in the southern portion of Jersey City, the second most populous city in New Jersey. Jersey City has benefited from a nearly 30% increase in residents since the…

2025 Outlook – by, Ben Vestal of Argus Self Storage Advisors

It’s that time of year when we reflect on the lessons learned in 2024 and set our sights on the new year. Without question, 2024 proved to be a very challenging year. There was real anxiety related to soft market fundamentals, rising interest rates which made most investment reports irrelevant, and pricing discovery on every deal. In many ways, 2024 was not that much different than 2023. What we do know is that the investment market has continued to evolve and the overall outlook for 2025 is cautiously optimistic. Over…

Self-Storage Investment Sales Update

The self-storage investment sales market at the end of 2024 is still in price discovery with the bid-ask spread divided based on asset type with the market split into several distinct buckets; core market stabilized, certificate of occupancy/lease-up, small market and development opportunity. Distressed deals have not surfaced in a material way and will likely be limited to a small handful of assets, primarily new construction in oversupplied markets with high levels of non-recourse debt.  A slowing of new development should help stabilize struggling markets in 2025-2026! CORE MARKET –…