100 – 3 – 1 The Secret to Finding Land For Your Next Self-Storage! By Marc Goodin, CEO of Storage Authority, The Only Self-Storage Franchise in The US

100 – 3 – 1 Boom Land Under Contract!

Finding land is a math equation: 100-3-1

  • Research 100 properties
  • Make 3 offers
  • And purchase one property

Most people research 12 properties the first month, and 10 the next month. The next month they have friends flying in and a birthday party to go to. The next month it is raining. And the next month they say it does not work.

You need to understand the math ½ x 10 does not equal 5. It equals zero. You do not get credit for showing up.

You have to understand the research. Looking at the 1-acre lot next to your house does not count as researching a property. If you can reject a property in 15 – 30 minutes does not count as researching a property.

For the goal of building 80,000 gross square feet you or your agent should be able to quickly check the following 6 items in 15- 30 minutes:

  • The property is for sale
  • Zoned for self-storage
  • 5 usable acres or more
  • The asking price is under $1.5MM
  • The area prices of the competitions 10 x 10 non-cc in the office is $130 or greater
  • On a main road

Often it only takes a couple of minutes to reject a property because it is obvious it does not meet the criteria of one of these so you can move on.

Cheers & Happy Hunting,


Storage Authority:

Do you want to know more about self-storage, Storage Authority, and if you qualify for a Storage Authority Franchise?

If you fill out the application (apply icon on our website www.StorageAuthorityFranchise.com) you can have your answers in a week.

(Or) You can call Garrett Byrd from our team and have 10-minute call today and not only will you know if you qualify, you will learn the basics of what is involved in developing and operating a self-storage business.

Give him a call or send him an email and let him know a couple of good times to call you. (Let him know the time zone – He is Eastern Standard Time) Garrett@storageauthority.com or 941-928-1354

About Marc Goodin (CEO of Storage Authority):

Marc Goodin is the President of Storage Authority Franchising (www.StorageAuthorityFranchise.com – The only self-storage franchise.

He owns 3 self-storages he designed, built, and manages. He has been helping others in the self-storage industry for over 30 years. He can be reached at marc@StorageAuthority.com or directly at 860-830-6764 to answer your franchising, development, marketing, sales, and operations questions. His best-selling self-storage books are available on Amazon.

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