Hearthfire Holdings, a leader in real estate investment and wealth creation, announced a strategic engagement with CubeSmart (NYSE: CUBE), one of the nation’s premier self-storage operators. Through this collaboration, CubeSmart will assume management of Hearthfire’s portfolio of 15 self-storage facilities across Delaware, Illinois, Indiana, and Pennsylvania, effective February 11, 2025. This engagement represents a significant step in Hearthfire Holdings’ commitment to maximizing value for investors while enhancing the customer experience. The transition encompasses 13 existing properties and two pending acquisitions, positioning the portfolio for accelerated growth and operational excellence. “Throughout…
Category: Self Storage News
HPI Announces Final Close of Self Storage Fund IV, Raising Over $58MM
HPI, a leading Texas-based real estate investment firm specializing in self-storage, industrial, office and multifamily assets, announced the successful final closing of HPI Self Storage Fund IV (“Fund IV”) with total capital commitments in excess of $58MM. The fund received strong support from many of HPI’s legacy investors as well as new investors, demonstrating continued confidence in HPI’s investment strategy and track record. Fund IV will be targeting 10-12 institutional grade self-storage assets throughout the United States via acquisition, development, preferred equity, debt or other instruments. The fund seeks to…
The Power of Local Marketing for Your Self Storage Facility
In today’s competitive self-storage market, local visibility is key to attracting tenants. According to the 2023 Self Storage Demand Study, 77% of consumers are willing to travel 19 minutes or less to a facility, highlighting the importance of strong local marketing. By positioning your facility as the go-to option within your community, you can capture demand and maximize occupancy. Target the Right Local Businesses To effectively market your self-storage facility, focus on partnerships with businesses that serve customers experiencing life transitions—one of the biggest drivers of self-storage demand. Consider networking…
JLL Secures Financing and Joint Venture Equity for Texas Self Storage Portfolio
Funds facilitated AVAD Capital’s acquisition of a nine-property portfolio in Midland and Odessa, Texas” JLL Capital Markets announced that it has arranged financing and equity for the acquisition of a nine-property, 5,180-unit self-storage portfolio in Midland and Odessa, Texas. JLL’s National Self Storage team marketed the portfolio for sale and worked on behalf of the buyer, AVAD Capital, to arrange fixed-rate acquisition financing from 3650 Capital and Goldman Sachs. In addition, JLL facilitated the formation of a new investment partnership between AVAD Capital and Etude Capital. “As native Texans with West…
StorTrack’s Self-Storage U.S. Pricing Trends Update: January 2025
Self-storage pricing is undergoing a transformation as operators navigate shifting economic conditions, consumer behavior, and competitive pressures. While the industry has long been considered recession-resistant, the latest data reveals a more nuanced landscape – one where supply expansion, evolving pricing models, and strategic revenue management are shaping the road ahead. With more than 66,000 facilities covering 2.6 billion net rentable square feet (NRSF) and an additional 4,000 projects in the pipeline, the sector is adapting to new challenges that could redefine pricing strategies in the…
Madison Capital Markets Group Closes $21 Million Texas Self-Storage Investment Fund
Madison Capital Markets Group, a real estate investment and development firm that operates the Go Store It Self Storage brand, has closed its $21 million Delaware Statutory Trust focused on self-storage assets in Texas. The fund is anchored by a portfolio of three facilities in Whitney, according to a press release. The properties at 401 N. Brazos St., 101 E. Adams Ave. and 700 FM 2604 total 246,775 rentable square feet in 1,484 storage units. They’re one hour south of the Dallas-Fort Worth Metropolitan Area, near Lake Whitney, the release…
Newmark Arranges Recapitalization of 14-Property Dallas-Fort Worth Self-Storage Portfolio for Hines and CubeSmart
Newmark announces the firm has brokered a recapitalization and new joint venture between Hines and CubeSmart for a 14-property self-storage portfolio located across the Dallas-Fort Worth Metroplex. Newmark Vice Chairman and leader of the firm’s National Self Storage Capital Markets practice, Aaron Swerdlin, along with Executive Managing Director Andrew Warin and team, advised Hines on the recapitalization. “As one of the largest national self-storage portfolio transactions of 2024, this transaction was a testament to the strength of the Dallas-Fort Worth market and further validation of the durability and appeal for…
Inland Real Estate Investment Co. and Devon Self Storage Holdings Have Completed Two Class-A Self Storage Properties in Baton Rouge, LA and Holly Hill, FL
Inland Real Estate Investment Co. and Devon Self Storage Holdings have completed two Class A self storage properties, one in Baton Rouge, La., and the other in Holly Hill, Fla. The facilities opened in mid-January and feature a total of 2,099 units. That same month, Inland Real Estate Group of Cos. purchased a majority interest in Devon Self Storage Holdings to expand its self storage portfolio. The companies have been working together since 2018. The 90,760-square-foot property in Baton Rouge is at 415 N 15th St. The building rises four…
Self-Storage Site Selection Guidance with Storage Authority’s Navigator Report!
Are you ready to take the next step in building a profitable self-storage business but unsure where to start? Storage Authority is here to guide you every step of the way with our Navigator Report—a powerful tool designed to save you time, money, and effort in selecting the perfect site for your self-storage venture. What is the Navigator Report? The Navigator Report is your first step toward making an informed decision about a potential self-storage site. By leveraging available online data and the details you provide, we offer a preliminary…
White Label Storage Launches Solution for Delinquent Payments
Managing accounts receivable is a critical aspect of self-storage operations. When tenants fall behind on payments, facilities face increasing risks of revenue loss and the time-consuming and unprofitable auction process. But following up with delinquent tenants is also time-consuming and costly for owners. Building emails, sending them to the right people, and resolving each tenant’s balance keep operators from focusing on other parts of the business. White Label Storage is always working on new ways to help self-storage facilities run more efficiently and profitably, so they have launched a solution…