In a market where smarter decisions mean faster deals, StorTrack’s latest Explorer features give brokers and sellers an edge. From understanding where the demand is highest with Traffic Data, to assessing risk upfront with FEMA Risk Zones, and identifying hidden value in Economic Opportunity Zones—Explorer now brings sharper insights that help you market, price, and position listings more strategically. Whether you’re pitching a deal or advising a client, these tools put powerful, real-world data at your fingertips.
Why Traffic Data Matters
In today’s competitive market, accurate visibility into consumer demand is critical. With Traffic Data, users can:
- Identify high-demand regions and compare traffic across markets
- Monitor fluctuations in activity to anticipate market shifts
- Align investment and operational strategies with real-world consumer behavior
A Smarter Way to Evaluate Markets
Whether you are expanding your portfolio, evaluating a potential acquisition, or fine-tuning your pricing strategy, Traffic Data adds a new layer of intelligence to support confident decisions.
Why FEMA Risk Zones Matter for Self-Storage Investors
When it comes to self-storage development and investment, risk management is just as important as revenue potential. StorTrack’s new FEMA Risk Zones feature gives you a clear view of natural disaster risks before you commit to a market.
What Are FEMA Risk Zones?
FEMA (Federal Emergency Management Agency) designates areas across the U.S. based on their vulnerability to natural disasters, including:
- Flood zones
- Hurricane surge zones
- Wildfire-prone areas
These classifications are critical for developers, operators, and investors. They affect insurance premiums, construction costs, operational reliability, and long-term asset value.
By overlaying FEMA data with StorTrack’s industry-leading insights, you can:
- Quickly assess flood, hurricane, or wildfire risk in potential markets
- Avoid costly surprises in insurance and operations
- Prioritize safer, more sustainable investment opportunities

In today’s self-storage landscape, competition is fierce, development pipelines are crowded, and underwriting is tighter than ever. A location that looks great on paper could become a liability if it’s sitting in a high-risk flood zone—or a wildfire-prone area with rising insurance costs.
With FEMA Risk Zones in Explorer, you can identify red flags early and ensure every deal you pursue is backed by comprehensive market intelligence.
Finding Opportunity Where Others Overlook It
Location is everything, but what if your next investment could also unlock federal tax incentives? StorTrack’s Economic Opportunity Zones feature helps you identify areas designated for growth and potential tax advantages.
Why Opportunity Zones Matter
Created to spur economic development, Opportunity Zones are areas designated by the federal government that offer significant tax benefits to investors. But not all Opportunity Zones are created equal.
That’s why StorTrack has added this feature to help you pair incentive-driven markets with the real-time demand and rate data you already rely on.
With this tool, you can:
- Pinpoint Opportunity Zone markets aligned with your investment strategy
- Access areas primed for development and revitalization
- Maximize returns by pairing demand data with tax-benefit potential

Opportunity Zones aren’t just about incentives. They’re about spotting markets with untapped potential before your competition does. With StorTrack, you’ll know where to look.
StorTrack Explorer gives you the tools to uncover smart investment opportunities—now with the ability to target Opportunity Zones across the U.S.
Ready to explore smarter listing strategies?
Log in to your Explorer account or book a quick demo to see how these new features can support your next deal.
If you’re not yet using StorTrack, now’s the perfect time to discover why top brokers and sellers rely on our tools to stay ahead.
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The StorTrack Team
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