Category: Best Practices

How Can First-Time Storage Buyers Compete?

The self storage market is hot! With strong performance during 2020 and the global health pandemic, storage has been stealing headlines as one of the most desired asset classes. Owners have seen occupancy remain steady, rent collection stay high and revenue grow. The attention on self storage has attracted groups both large and small to the industry in search of their first property. The reoccurring question I receive is how can we compete or what will it take to buy our first deal? I will share below the best practices…

Confidence in Self Storage Remains High

The self storage industry has established itself as a solid performer in a difficult market. Like every other commercial property sector, it has experienced some effects of the pandemic, yet it is well positioned at a time when the economy faces extraordinary challenges. A slowdown in development activity is helping oversupplied self storage markets restore the balance between supply and demand, while thanks to high occupancy rates, the year-over-year street rate performance was positive for the first time since 2017, according to the latest Yardi Matrix report.  In the interview…

PPC Marketing: How Can It Help My Business?

What Is PPC?  PPC stands for Pay-Per-Click and is a common digital marketing practice. This method gets visitors to the advertiser’s website by paying for an advertisement. By utilizing this marketing practice, every time an ad is clicked, advertisers pay a fee, hence pay-per-click. This gets visitors to the advertiser’s website without having to wait the amount of time it would take to reach those visitors organically.  Generally, PPC is used in search engine advertising. It can be used on other platforms, such as social media websites as well. Search…