What Is PPC?
PPC stands for Pay-Per-Click and is a common digital marketing practice. This method gets visitors to the advertiser’s website by paying for an advertisement. By utilizing this marketing practice, every time an ad is clicked, advertisers pay a fee, hence pay-per-click. This gets visitors to the advertiser’s website without having to wait the amount of time it would take to reach those visitors organically.
Generally, PPC is used in search engine advertising. It can be used on other platforms, such as social media websites as well. Search engine advertising enables the company’s advertisements to appear on search engine result pages. These can happen on a wide variety of search engines, such as Bing or Yahoo, but the most popular is Google. Because of this, GoogleAds (formerly known as Google AdWords) is the most used PPC advertising platform. GoogleAds enables businesses to advertise on Google’s search engine and other Google properties.
Search Engine Pay-Per-Click works by advertisers bidding a certain amount of money on a keyword. The bid is made in hopes of getting to the top ad placement in a search engine’s paid sponsored links. Bidding prices vary depending on how competitive the market is and how much the advertiser is willing to spend on a daily budget. When PPC is done correctly, the fees advertisers pay is insignificant because the visit or conversion, to their website should be worth more than what they pay. For example, a $2 paid click could lead to a $100 sale, making a profit and gaining a potential returning customer. PPC is a complicated form of marketing. From researching the market, selecting the right keywords, organizing keywords into a well-performing campaign and ad groups, setting up the correct bid to get the best bang for your buck and creating landing pages that are optimized for conversions, a lot of work goes into this form of advertising. Similar to SEO, it is important to let campaigns run for a few weeks and then assess whether or not they need adjustments.
How Can My Self Storage Facility Benefit From PPC?
PPC is beneficial to self storage businesses, as long as it is done correctly and the correct keywords are used. Using this form of marketing, facilities can increase profits and gain long-term tenants. To learn more about PPC and other marketing techniques, visit our blog. If you have any questions or want to talk about PPC for your business, feel free to contact us.
