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Bang for the Buck!

The key driver for asset value in the self-storage space is EBITDA or Net Operating Income. Every $1 in increased Net Income monthly increases the value of a facility by approximately $200.00. If you could invest capital to enhance value, where should you spend it? Here are the three investments that provide the generally largest bang for the buck! 1. Technology Upgrades In 2026, technology is the primary driver of operational efficiency and customer convenience. Management Software: This is the most vital technological investment, serving as the operational hub for…

StorTrack’s Market of the Month: Miami, FL

Within the City of Miami, the self-storage footprint is both substantial and intensely urban. The city contains more than 9.3 million net rentable square feet across 136 operating facilities, a level of density that equates to roughly 21 square feet per capita, well above what the industry often flags as a “balanced” market. On the surface, that metric might suggest saturation, but Miami’s underlying demand profile tells a very different story. As the economic and cultural core of Florida, the city continues to absorb population inflows, international residents, and high-velocity…

How White Label Storage Helped a 600+ Unit Facility Jump 20% in Revenue

In self-storage, the biggest challenge isn’t always demand — it’s time. As daily responsibilities pile up, owners lose the time they need to think strategically and plan for growth. That was the exact scenario facing a large Midwest operator in early 2025. With a 600+ unit drive-up facility, the ownership group had built a solid asset. However, as they looked to expand their portfolio, they realized that self-managing the day-to-day operations was holding them back. They needed a partner to take over the heavy lifting, professionalize the operations, and maximize…

Where’s the Exit?

Anyone following the self-storage industry over the past decade has seen the impacts of institutional capital (private equity, HNW family offices, hedge funds, endowments, etc.). Primary impacts include: The rise of REIT 3rd party management platforms Institutional capital generally mandates institutional property management. The self-storage REITs, primarily Extra Space, CubeSmart, Public Storage, and now SmartStop, have been the main beneficiaries of this shift in the capital stack. Prior to the entrance of institutional capital, the REITs’ growth came from development and acquisition activity that has now shifted to adding properties…