Author: Shinil Krishnan

White Label Storage, a leading third-party self-storage management company, today announced its partnership to manage Sunny Storage, a newly developed 1,059-unit Class A facility in Clermont, Florida. The facility opened its doors on July 1, 2026, adding significant capacity to one of Central Florida’s fastest-growing markets and expanding White Label Storage’s footprint in the Southeast. Sunny Storage represents the first self-storage development for the ownership group and the beginning of a broader strategy to grow its presence throughout Central Florida. This new partnership includes the implementation of White Label Storage’s…

Institutional money has been lining up for self-storage deals for more than a year, with new funds announcing hundreds of millions in committed capital seemingly every few weeks. Yet transaction volume has not kept pace with the headlines. So what are capital allocators actually waiting for before they put that money to work? Tom de Jong, Executive Vice President at Colliers and founding principal of the De Jong Self Storage Team, talks with chief investment officers and acquisition directors regularly, and he says the holdup comes down to a short…

If you’ve ever booked an airline ticket, you’ve experienced dynamic pricing. The same seat can cost significantly more depending on when you book, how many seats remain, and demand for the flight. Hotels, rideshare companies, sporting events, and online retailers use similar strategies to maximize revenue. Today, self-storage dynamic pricing is becoming one of the smartest ways operators can improve profitability. Yet many independent owners still rely on static pricing models updated only a few times each year. If your goal is simply to fill every unit, static pricing may…

Selecting the right unit mix is one of the most important decisions a self-storage owner or developer can make. While every market has unique characteristics, understanding which unit sizes customers rent most frequently can help operators maximize occupancy, improve revenue, and make better development decisions. According to industry demand data, six unit sizes account for the majority of self-storage rentals. Understanding how these units are used can help owners better align their facilities with customer demand. 10×10 Units: The Industry Standard The 10×10 unit is the most popular size, representing…