Author: Shinil Krishnan

The Expensive Google Ads Mistake Operators Should Avoid

Ask most self-storage operators about their Google Ads experience, and you’ll get one of two answers: it worked great, or it was a waste of money. Rarely is an in-between. And more often than not, the difference between those two outcomes has nothing to do with the platform or the operator’s market. Google Ads performance comes down to maintenance. Was the campaign something you launched and left once, or was it something you continuously improved? Why You Should Never Turn Google Ads Off Storage is a needs-driven purchase. Nobody browses…

Location Matters!

Site selection has become one of the clearest drivers of self-storage performance. Well-sited facilities are outperforming their peers by 15 to 18 percent in operating metrics and reaching stabilization noticeably faster. The Three-Part Lease-Up Equation That Sets Strong Assets Apart The self-storage industry’s site selection framework has grown considerably more sophisticated since 2021 – and that today’s most successful facilities are green lighted on criteria that reflect that higher standard. Location has always mattered, and now it works best alongside other factors – internet and mobile search presence, investment in…

What Self-Storage Business Software Features Scale Growth?

Maintaining consistent operations and maximizing profitability can be challenging when growing your self-storage business across multiple facilities. Relying on outdated, disconnected systems can make that growth feel like an uphill battle. Limited visibility, minimal automation, and operational bottlenecks often make it harder to expand ancillary services that boost revenue. Self-storage software by Storage Commander can make things easier. With tools to streamline daily operations, centralize oversight, and gather key data points, you’ll be able to make smart business decisions that drive growth. In this article, we’ll explore the software features that…

How to Hire a Part-Time “Boots on the Ground” Manager for Your Self- Storage Facility

Not every self-storage facility requires a full-time on-site manager. For smaller properties, remotely managed facilities, or owners with multiple locations, a part-time “boots on the ground” manager can provide local oversight without the expense of a full- time position. The key is finding someone who is dependable, capable of working independently, and understands exactly what is expected of them. Here are eight steps for building an effective part-time management solution. 1. Define What You Actually Need Before posting a job opening, determine what responsibilities require someone physically at the property.…

Weekly Self Storage Transaction Roundup: 8/17/26 – 8/20/26

Self-storage transaction activity last week spanned 12 properties across a diverse mix of markets and asset profiles, though one acquisition accounted for much of the activity: Prestige Self Storage’s seven-property, 307,249-NRSF entry into southeast Alabama. The portfolio spans Dothan, Enterprise, and Ozark and was 95.8% occupied overall, with several properties above 97%. Those occupancy levels are notable given above-average supply across all three markets, ranging from 9.8 square feet per capita (SF/capita) in Ozark to 18.6 in Enterprise, compared with 7.82 nationally. Enterprise provides the strongest growth story, with population…

NAN Realty Wins Approval for 85,740-Square-Foot Storage Building in Somerville, New Jersey

Somerville, New Jersey’s Zoning Board of Adjustment has approved a five-story, 85,740-square-foot self-storage facility at 79 Route 206, with NAN Realty Holdings LLC winning a five-to-two vote after three hearings. Design revisions made during the review process included raising the first floor out of the floodplain, repositioning the gate entry, and adding vegetative buffering along residential edges. Opposition focused on building mass and proximity to the historic Wallace House. Board members in favor cited the condition of the vacant site and the comparatively low traffic impact of storage use. NAN…

Trojan Storage Wins Approval for 220,000-Square-Foot Storage Facility in Sun Valley, California

The Los Angeles City Planning Commission has approved a mixed-use project in Sun Valley that would combine 220,000 square feet of self-storage with nine street-facing townhomes at 7528 N. Bellaire Avenue. Trojan Storage is the developer; Jordan Architects is handling design. The project still requires a zone change and general plan amendment before construction can proceed, with groundbreaking anticipated in 2026 and completion in 2027. The case is one of several in which operators have paired storage with residential units to meet municipal design standards in dense urban markets. Read…

ARCO Completes 103,000-Square-Foot Self-Storage Facility in Boylston, Massachusetts

ARCO National Construction’s New England division has delivered a three-story, 103,050-square-foot self-storage facility in Boylston, Massachusetts, for R.J. Kelly. The building includes 797 climate-controlled units and 46 drive-up units, with on-site office space and parking. The metal-framed structure features a TPO roof, 800-amp electrical service, and a wet fire suppression system. The completion adds a fully conditioned asset to R.J. Kelly’s Northeast portfolio and illustrates ongoing regional demand for climate-controlled self-storage construction. Read the Full Article Source: ARCO

Storelocal Storage Opens Four Locations in California and Tennessee

Storelocal Storage has added four locations in California and Tennessee, all managed by Platinum Storage Group. The new facilities in Prunedale, Cameron Park, and Oakdale, California, and Spring Hill, Tennessee, offer varying unit types, including drive-up, climate-controlled, and RV storage. The additions bring Platinum’s managed portfolio to 47 properties. The expansion illustrates a broader pattern of independent operators adopting shared brand networks to gain marketing scale without surrendering individual ownership. Read the Full Article Source: PR Newswire (by CISION)

LSC Development Opens Climate-Controlled Storage in Lombard, Illinois

LSC Development has converted a former Staples building in Lombard, Illinois, into a five-story, climate-controlled self-storage facility at 665 W. North Avenue. The property includes 69,375 rentable square feet of storage, 14,960 square feet of parking, and 64 gated vehicle storage spaces. Groundwork, LTD designed the project; G.A. Johnson & Son served as general contractor; Byline Bank provided construction financing. Extra Space Storage manages the facility. The conversion is among a growing number of adaptive reuse projects repurposing vacant commercial buildings for self-storage in suburban markets. Read the Full Article…