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The Federal Reserve did what it’s done four meetings running: nothing. Rates stayed parked at 3.50%-3.75%. But don’t let “no change” fool you into thinking nothing happened. The vote was 9-3. Three governors wanted a quarter-point hike. That’s not a rounding error. That’s a real fight inside the building about whether inflation, still running hot at 3.4% on core PCE, is a problem the Fed can wait out or one it needs to attack now. Here’s why that fight matters if you own, operate, or want to buy self-storage. First,…

Successful self-storage investing begins long before closing day. While attractive listings and strong occupancy numbers may grab attention, experienced investors know that a thorough analysis is essential before making an acquisition decision. Evaluating a self-storage facility involves more than reviewing financial statements. It requires understanding the property’s operations, market position, growth potential, and long-term risks. Here are ten key areas every investor should evaluate before moving forward with a purchase. 1. Review the Financial Performance Begin by analyzing the property’s profit and loss statements, operating expenses, and historical cash flow.…

Operating a self-storage facility has never been more dynamic. While demand for storage remains strong in many markets, operators are facing new pressures from increased competition, rising expenses, changing customer expectations, and evolving technology. Success today depends on more than simply keeping units occupied – it requires managing the business efficiently while delivering a great customer experience. Here are six common challenges facing self-storage operators and practical ways to overcome them. 1. Maintaining Healthy Occupancy Occupancy is one of the most closely watched performance metrics, but it has become more…

White Label Storage is thrilled to announce the launch of ECRI Hub, its proprietary software tool built to optimize and de-risk one of the most time-consuming tasks in self-storage management: existing-customer rate increases (ECRI). This internal application is already in use across the company’s operations teams, giving site managers a faster, more precise way to identify eligible tenants, apply rate changes, and stay compliant with notice requirements, all from a single screen. As a result, White Label Storage can improve revenue generation more quickly and consistently, which delivers more value…

Heading into the second half of 2026, trends in the self-storage investment market are creating opportunities for investors with the right investment strategy, but we are also seeing many groups on the sidelines due to cost of capital or investment expectations that are unachievable in today’s market. The self-storage investment market is clearly showing signs of a K-Shaped recovery, with major market deals commanding premiums while secondary and tertiary market investment opportunities are showing soft pricing fundamentals. The self-storage industry continues to find itself navigating two converging headwinds: an active…