Category: Sponsored

In self-storage, location can significantly affect occupancy, rental rates, and long-term property value. A facility may be professionally managed and well maintained, but if it is difficult to access, surrounded by excessive competition, or located in an area with insufficient demand, achieving strong performance can be challenging. For investors and developers evaluating a potential self-storage site, here are several factors that deserve careful consideration. 1. Accessibility Matters Customers want storage that is convenient. A strong site should provide easy access from major roads and surrounding neighborhoods without requiring customers to…

Artificial intelligence is quickly becoming part of the self-storage technology conversation. Software providers are introducing AI-powered analytics, pricing, customer communications, marketing automation, forecasting, and other capabilities designed to help operators run their businesses more effectively. That creates a challenge: How do you determine which AI capabilities matter most to your business? The question isn’t whether AI belongs in self-storage. It does. The better question is where should you start? For independent and smaller operators, AI should first make something they already have much more valuable: their data. Start With the…

Ask most self-storage operators about their Google Ads experience, and you’ll get one of two answers: it worked great, or it was a waste of money. Rarely is an in-between. And more often than not, the difference between those two outcomes has nothing to do with the platform or the operator’s market. Google Ads performance comes down to maintenance. Was the campaign something you launched and left once, or was it something you continuously improved? Why You Should Never Turn Google Ads Off Storage is a needs-driven purchase. Nobody browses…

Site selection has become one of the clearest drivers of self-storage performance. Well-sited facilities are outperforming their peers by 15 to 18 percent in operating metrics and reaching stabilization noticeably faster. The Three-Part Lease-Up Equation That Sets Strong Assets Apart The self-storage industry’s site selection framework has grown considerably more sophisticated since 2021 – and that today’s most successful facilities are green lighted on criteria that reflect that higher standard. Location has always mattered, and now it works best alongside other factors – internet and mobile search presence, investment in…

Maintaining consistent operations and maximizing profitability can be challenging when growing your self-storage business across multiple facilities. Relying on outdated, disconnected systems can make that growth feel like an uphill battle. Limited visibility, minimal automation, and operational bottlenecks often make it harder to expand ancillary services that boost revenue. Self-storage software by Storage Commander can make things easier. With tools to streamline daily operations, centralize oversight, and gather key data points, you’ll be able to make smart business decisions that drive growth. In this article, we’ll explore the software features that…

Not every self-storage facility requires a full-time on-site manager. For smaller properties, remotely managed facilities, or owners with multiple locations, a part-time “boots on the ground” manager can provide local oversight without the expense of a full- time position. The key is finding someone who is dependable, capable of working independently, and understands exactly what is expected of them. Here are eight steps for building an effective part-time management solution. 1. Define What You Actually Need Before posting a job opening, determine what responsibilities require someone physically at the property.…

StorTrack, our sister brand and the self-storage industry’s leading market intelligence platform, just launched MCP, a new way to access trusted market data directly through enterprise AI assistants like Claude. With StorTrack MCP, investors, buyers, and developers can ask natural language questions and receive live market intelligence instantly, including competitor pricing, acquisition opportunities, demographic insights, and historical data. No exports, no spreadsheets, no complex workflows. For anyone evaluating a new market or assessing a deal before buying, StorTrack MCP puts the data you need at your fingertips faster than ever.…

Earlier this summer, White Label Storage co-founder Peter Smyth sat down with Scott Meyers of Self-Storage Investing for a live webinar on one of the toughest questions in the industry: when a facility underperforms, how do you know whether it’s a market problem or an execution problem? And once you know the answer, how do you fix it? From due diligence frameworks to revenue management to how to read the market, the conversation covered a lot of ground. Here are a few practical takeaways from the session for any owners…

Reliable self-storage analytics are crucial for making confident decisions. Otherwise, it’s hard to know what’s bringing customers in and where to allocate resources—especially when you’re managing multiple sites. It’s common for operators to measure success with obvious indicators—how full the lot looks, how busy the phones are, how steady payments seem. But these don’t uncover deeper trends, like which locations consistently underperform, which unit sizes sit vacant the longest, or which tenants are most likely to default. Reliable, consistent self-storage analytics replace assumptions with measurable facts and data. With Storage…

The self-storage industry does not need another trade show that looks and feels like every other one. That is why Modern Storage Media created something different with THE Show, taking place Nov. 4 to 6 at the Georgia World Congress Center in Atlanta. This is more than an exhibit hall surrounded by educational sessions. THE Show was designed as a complete industry experience—bringing together the people, information, connections, and opportunities you need to compete in today’s rapidly changing self-storage market. We have assembled an outstanding lineup of speakers representing every…