The Fed Held Again. Storage Owners, Pay Attention

The Federal Reserve did what it’s done four meetings running: nothing. Rates stayed parked at 3.50%-3.75%. But don’t let “no change” fool you into thinking nothing happened. The vote was 9-3. Three governors wanted a quarter-point hike. That’s not a rounding error. That’s a real fight inside the building about whether inflation, still running hot at 3.4% on core PCE, is a problem the Fed can wait out or one it needs to attack now. Here’s why that fight matters if you own, operate, or want to buy self-storage. First,…

How to Analyze a Self-Storage Investment

Successful self-storage investing begins long before closing day. While attractive listings and strong occupancy numbers may grab attention, experienced investors know that a thorough analysis is essential before making an acquisition decision. Evaluating a self-storage facility involves more than reviewing financial statements. It requires understanding the property’s operations, market position, growth potential, and long-term risks. Here are ten key areas every investor should evaluate before moving forward with a purchase. 1. Review the Financial Performance Begin by analyzing the property’s profit and loss statements, operating expenses, and historical cash flow.…

Top Business Challenges Every Self-Storage Operator Faces – and How to Address Them

Operating a self-storage facility has never been more dynamic. While demand for storage remains strong in many markets, operators are facing new pressures from increased competition, rising expenses, changing customer expectations, and evolving technology. Success today depends on more than simply keeping units occupied – it requires managing the business efficiently while delivering a great customer experience. Here are six common challenges facing self-storage operators and practical ways to overcome them. 1. Maintaining Healthy Occupancy Occupancy is one of the most closely watched performance metrics, but it has become more…

White Label Storage Launches ECRI Hub to Optimize NOI Across Management Portfolio

White Label Storage is thrilled to announce the launch of ECRI Hub, its proprietary software tool built to optimize and de-risk one of the most time-consuming tasks in self-storage management: existing-customer rate increases (ECRI). This internal application is already in use across the company’s operations teams, giving site managers a faster, more precise way to identify eligible tenants, apply rate changes, and stay compliant with notice requirements, all from a single screen. As a result, White Label Storage can improve revenue generation more quickly and consistently, which delivers more value…

Mid-Year Market Observations

Heading into the second half of 2026, trends in the self-storage investment market are creating opportunities for investors with the right investment strategy, but we are also seeing many groups on the sidelines due to cost of capital or investment expectations that are unachievable in today’s market. The self-storage investment market is clearly showing signs of a K-Shaped recovery, with major market deals commanding premiums while secondary and tertiary market investment opportunities are showing soft pricing fundamentals. The self-storage industry continues to find itself navigating two converging headwinds: an active…

Close A Deal Before Year-End!

For self-storage owners, operators, developers, brokers, and investors, the final quarter of the year is often one of the busiest times for acquisitions and dispositions. Buyers are looking to deploy capital before year-end, sellers are motivated to close transactions, and brokers are working to connect the right people before the calendar turns. With that in mind, Modern Storage Media (MSM) has built something entirely new for THE Show, which is taking place Nov. 4 to 6, 2026, in Atlanta. More than simply another networking event, MSM’s THE Show offers something…

Why Self-Storage Tenants Move Out—and What Owners Can Do to Improve Retention

Every self-storage customer eventually moves out. Some departures are unavoidable, while others result from issues that operators can influence. Understanding the most common reasons tenants end their rentals can help owners improve customer satisfaction, reduce turnover, and protect long-term revenue. Although every market is different, several trends consistently appear across the industry. 1. The Storage Need Has Ended The most common reason customers move out is simple—they no longer need storage. After completing a move, renovation, life transition, or business project, many tenants naturally vacate their unit. While these move-outs…

TBS Companies Selects Keep It Simple Storage as New Smart Access Technology Partner

TBS Companies has selected Keep It Simple Storage (KISS) as its newest smart access technology partner, expanding the solutions available to customers of Trachte, Trac-Rite, and MakoRabco. The partnership brings KISS ONELock—a battery-free, NFC-powered smart lock system—to one of the selfstorage industry’s most respected networks of building manufacturers and facility solution providers. Owners and developers working with TBS Companies can now evaluate ONELock as part of new construction projects, facility expansions, conversions, and modernization initiatives. As demand for mobile-first, automated self-storage operations continues to accelerate, TBS Companies sought to expand…

Self Storage Rules and Regulations: Legal Risks on the Horizon in 2026

If 2025 was the year many self storage operators focused on higher interest rates, construction costs, and changing market conditions, 2026 may be remembered as the year regulatory risk became a core business concern. Across the country, legislators, regulators, and local governments are taking a closer look at how self storage facilities are developed, marketed, and operated. City councils are questioning whether new self storage facilities are the best use of increasingly valuable commercial land. State legislatures are considering laws that regulate pricing practices, require greater transparency in advertising and…

Who Is the Typical Self-Storage Renter?

Understanding your customer is one of the most effective ways to improve occupancy, strengthen marketing efforts, and enhance the overall customer experience. While every market is unique, national research provides valuable insight into the demographics and behaviors of today’s self-storage renter. According to the 2023 Self Storage Demand Study, several common characteristics emerge across the industry. Although individual markets may vary, these trends offer a useful starting point for owners, operators, and investors looking to better understand their customer base. A Snapshot of Today’s Self-Storage Customer The study found that…