Category: Sponsored

The self storage industry has drawn a wave of new investors and first-time operators in recent years. Some entered during the post-2020 boom when facilities looked like easy money: high occupancy, rising rents, and steady cash flow. But operating a storage facility profitably requires more than signing closing documents. New owners often underestimate the complexity of the business and end up making preventable mistakes that hurt cash flow, occupancy, and long-term value. Based on our experience working with hundreds of facilities, here are five of the most expensive mistakes new…

AI is everywhere right now. And if you’ve been to any industry conference lately, sat through a vendor pitch, or opened a trade publication, you already know the pressure to adopt it is real. But here’s what nobody is talking about: most operators are approaching AI completely backwards. Here’s how it typically goes: An operator hears about an AI tool that’s working for someone else. They sign up, set it up, and wait for results. When the results don’t come, they either blame the technology or move on to the…

The current macroeconomic environment is being shaped by a combination of evolving geopolitical dynamics and a continued normalization of economic conditions. Recent tensions involving Iran have drawn increased global attention, particularly through their impact on energy markets and global trade flows. While these developments have introduced new variables into the system, they are also part of a broader cycle of economic adjustment that markets have historically navigated. At the center of today’s discussion is energy. Oil prices have moved meaningfully higher as global supply dynamics adjust to geopolitical developments, reinforcing…

Owners are often searching for a single, decisive action that will meaningfully increase the value of their self-storage facility. The good news is that such an answer does exist. The bad news is that, much like that time in college I tried to run 100 miles, it is far easier to describe than to execute. Last year, we brokered 52 self-storage transactions, and activity this year has accelerated even further. Increased deal flow is being driven by an influx of capital and a growing number of motivated sellers. On the…

The standalone delinquency payment solution gives self-storage facilities of all sizes access to enterprise-grade collections technology. White Label Storage, a leading third-party self-storage management company, has announced the general availability of StorBill, its automated payment and collections platform. StorBill is now available as a standalone product to any self-storage owner or operator, giving facilities of all sizes access to the same technology White Label Storage has developed and refined across more than 280 managed facilities nationwide. Proactive Billing, Not Just Collections StorBill doesn’t wait for tenants to become delinquent. Tenants…

Local owners of Davis Drive Storage proudly announce the acquisition of the self-storage facility at 11500 Davis Drive, Alpharetta, GA 30009. This facility, being managed by Absolute Storage Management (Absolute), features 689 units totaling 76,610 rentable square feet. We offer safe, secure, climate-controlled unit options to the local communities of Alpharetta, Windward, and Johns Creek. Davis Group Storage, LLC has contracted with Absolute Storage Management (Absolute) to provide professional self-storage management services, and the facility is officially under Absolute’s management as of March 20, 2026. Residents and businesses in the…

There’s a version of self-storage investing where you don’t have to pay close attention to the market. You buy a facility, keep occupancy reasonably high, and the fundamentals of the asset class do the heavy lifting. For most of the last two decades, honestly that approach worked fine. But times are changing. The last three years reshuffled every assumption the industry ran on. Interest rates doubled in eighteen months and stayed there. A historic construction wave ran headlong into normalizing post-pandemic demand. The REITs perfected the art of getting new…

White Label Storage, a leading self-storage management company, today announced the launch of its AI-powered call center agent, enabling tenants to complete storage payments over the phone through a secure, compliant conversational system. The AI payment agent is currently rolling out across the White Label Storage managed portfolio, with full availability expected across all facilities by the beginning of Q2 2026. Payment-related inquiries represent a significant share of self-storage call volume, particularly at the start of each month. White Label Storage developed this AI payment agent to improve the customer…

Every week brings new economic headlines. Energy policy. Interest rates. Artificial intelligence. Global politics. For self-storage owners and investors, the challenge is not access to information. It’s understanding what actually matters to asset performance and long-term value. Here is what we are watching. ENERGY China has made its goal of energy independence clear. While that may seem distant from self-storage, energy policy influences construction costs, operating expenses, supply chain pricing, and capital markets. Over time, shifts in global energy alignment impact development feasibility and replacement cost assumptions across commercial real…