Category: Sponsored

The self-storage industry has always celebrated innovation, operational excellence, and the professionals who set the standard for success. This November, those achievements will take center stage like never before. For the first time in the history of both the annual Facility of the Year and Manager of the Year competitions, the winners will be announced live during an elegant black-tie awards gala on Thursday evening, November 5, at THE Show in Atlanta. Rather than learning the results beforehand, finalists and attendees alike will experience the anticipation together as envelopes are…

Running a self-storage facility today is more complex than it was just a few years ago. Increased competition, changing customer expectations, and rising operating costs have made efficiency and profitability more important than ever. While many operators focus on maintaining occupancy, sustainable growth requires a broader view of business performance. The question isn’t simply whether your facility is full – it’s whether your business is positioned to grow. Stop Reacting and Start Evaluating Many operators respond quickly when performance slips. A drop in occupancy may trigger discounts, slower website traffic…

White Label Storage, a leading third-party self-storage management company, today announced its partnership to manage Sunny Storage, a newly developed 1,059-unit Class A facility in Clermont, Florida. The facility opened its doors on July 1, 2026, adding significant capacity to one of Central Florida’s fastest-growing markets and expanding White Label Storage’s footprint in the Southeast. Sunny Storage represents the first self-storage development for the ownership group and the beginning of a broader strategy to grow its presence throughout Central Florida. This new partnership includes the implementation of White Label Storage’s…

Institutional money has been lining up for self-storage deals for more than a year, with new funds announcing hundreds of millions in committed capital seemingly every few weeks. Yet transaction volume has not kept pace with the headlines. So what are capital allocators actually waiting for before they put that money to work? Tom de Jong, Executive Vice President at Colliers and founding principal of the De Jong Self Storage Team, talks with chief investment officers and acquisition directors regularly, and he says the holdup comes down to a short…

If you’ve ever booked an airline ticket, you’ve experienced dynamic pricing. The same seat can cost significantly more depending on when you book, how many seats remain, and demand for the flight. Hotels, rideshare companies, sporting events, and online retailers use similar strategies to maximize revenue. Today, self-storage dynamic pricing is becoming one of the smartest ways operators can improve profitability. Yet many independent owners still rely on static pricing models updated only a few times each year. If your goal is simply to fill every unit, static pricing may…

Selecting the right unit mix is one of the most important decisions a self-storage owner or developer can make. While every market has unique characteristics, understanding which unit sizes customers rent most frequently can help operators maximize occupancy, improve revenue, and make better development decisions. According to industry demand data, six unit sizes account for the majority of self-storage rentals. Understanding how these units are used can help owners better align their facilities with customer demand. 10×10 Units: The Industry Standard The 10×10 unit is the most popular size, representing…

One of the biggest opportunities for self-storage owners isn’t simply filling vacant units—it’s increasing the value customers perceive in their rental experience. While location and pricing remain important, many tenants are willing to pay higher rental rates for amenities that provide greater convenience, security, and peace of mind. Understanding which features customers value most can help operators prioritize capital improvements that generate stronger returns. 1. Pest Control Nothing damages customer confidence faster than concerns about rodents or insects. A professionally maintained pest control program protects tenants’ belongings while reinforcing the…

As publisher of Modern Storage Media, I’ve had the privilege of attending more self-storage conferences and trade shows than I could possibly count. Some have been outstanding. Others…not so much. But over the years, one thing became abundantly clear. No matter where I went, I kept hearing the same comments. “I hate having to choose between educational sessions and spending time on the trade show floor.” “There just isn’t enough time to really network.” “I want education I can actually use when I get home.” When we began planning THE…