Category: Sponsored

Every self-storage customer eventually moves out. Some departures are unavoidable, while others result from issues that operators can influence. Understanding the most common reasons tenants end their rentals can help owners improve customer satisfaction, reduce turnover, and protect long-term revenue. Although every market is different, several trends consistently appear across the industry. 1. The Storage Need Has Ended The most common reason customers move out is simple—they no longer need storage. After completing a move, renovation, life transition, or business project, many tenants naturally vacate their unit. While these move-outs…

TBS Companies has selected Keep It Simple Storage (KISS) as its newest smart access technology partner, expanding the solutions available to customers of Trachte, Trac-Rite, and MakoRabco. The partnership brings KISS ONELock—a battery-free, NFC-powered smart lock system—to one of the selfstorage industry’s most respected networks of building manufacturers and facility solution providers. Owners and developers working with TBS Companies can now evaluate ONELock as part of new construction projects, facility expansions, conversions, and modernization initiatives. As demand for mobile-first, automated self-storage operations continues to accelerate, TBS Companies sought to expand…

If 2025 was the year many self storage operators focused on higher interest rates, construction costs, and changing market conditions, 2026 may be remembered as the year regulatory risk became a core business concern. Across the country, legislators, regulators, and local governments are taking a closer look at how self storage facilities are developed, marketed, and operated. City councils are questioning whether new self storage facilities are the best use of increasingly valuable commercial land. State legislatures are considering laws that regulate pricing practices, require greater transparency in advertising and…

Understanding your customer is one of the most effective ways to improve occupancy, strengthen marketing efforts, and enhance the overall customer experience. While every market is unique, national research provides valuable insight into the demographics and behaviors of today’s self-storage renter. According to the 2023 Self Storage Demand Study, several common characteristics emerge across the industry. Although individual markets may vary, these trends offer a useful starting point for owners, operators, and investors looking to better understand their customer base. A Snapshot of Today’s Self-Storage Customer The study found that…

The self-storage industry has always celebrated innovation, operational excellence, and the professionals who set the standard for success. This November, those achievements will take center stage like never before. For the first time in the history of both the annual Facility of the Year and Manager of the Year competitions, the winners will be announced live during an elegant black-tie awards gala on Thursday evening, November 5, at THE Show in Atlanta. Rather than learning the results beforehand, finalists and attendees alike will experience the anticipation together as envelopes are…

Running a self-storage facility today is more complex than it was just a few years ago. Increased competition, changing customer expectations, and rising operating costs have made efficiency and profitability more important than ever. While many operators focus on maintaining occupancy, sustainable growth requires a broader view of business performance. The question isn’t simply whether your facility is full – it’s whether your business is positioned to grow. Stop Reacting and Start Evaluating Many operators respond quickly when performance slips. A drop in occupancy may trigger discounts, slower website traffic…

White Label Storage, a leading third-party self-storage management company, today announced its partnership to manage Sunny Storage, a newly developed 1,059-unit Class A facility in Clermont, Florida. The facility opened its doors on July 1, 2026, adding significant capacity to one of Central Florida’s fastest-growing markets and expanding White Label Storage’s footprint in the Southeast. Sunny Storage represents the first self-storage development for the ownership group and the beginning of a broader strategy to grow its presence throughout Central Florida. This new partnership includes the implementation of White Label Storage’s…

Institutional money has been lining up for self-storage deals for more than a year, with new funds announcing hundreds of millions in committed capital seemingly every few weeks. Yet transaction volume has not kept pace with the headlines. So what are capital allocators actually waiting for before they put that money to work? Tom de Jong, Executive Vice President at Colliers and founding principal of the De Jong Self Storage Team, talks with chief investment officers and acquisition directors regularly, and he says the holdup comes down to a short…

If you’ve ever booked an airline ticket, you’ve experienced dynamic pricing. The same seat can cost significantly more depending on when you book, how many seats remain, and demand for the flight. Hotels, rideshare companies, sporting events, and online retailers use similar strategies to maximize revenue. Today, self-storage dynamic pricing is becoming one of the smartest ways operators can improve profitability. Yet many independent owners still rely on static pricing models updated only a few times each year. If your goal is simply to fill every unit, static pricing may…