Day: February 25, 2026

The U.S. Vehicle, Boat & RV Storage Market

February 2026 The U.S. Vehicle, Boat & RV Storage Market Why This Industry Matters Right Now The U.S. Vehicle, RV & Boat Storage market has moved far beyond a niche parking solution. Millions of Americans now own RVs, boats, trailers, collector cars, and work vehicles that do not fit into standard garages or residential driveways. At the same time, zoning rules, homeowner associations (HOAs), and neighborhood density increasingly prevent people from storing these assets at home. The result is one of the most pronounced and persistent supply gaps in the…

How to Actually Measure Your Marketing

In self-storage, marketing is too often treated as an expense. A landlord’s default posture tends to be similar to how they might approach selecting a landscaper. The cost is scrutinized aggressively like any other expense line item. This approach makes sense because self-storage is a fixed inventory business. You don’t improve performance by selling more product. You do so by managing what already exists better. Historically, that’s pushed owners toward a very specific playbook for increasing NOI: Keep occupancy high, Raise rents, and Control expenses Within that framework and probably…

Recent Self-Storage Transactions: 02.18.2026 – 02.24.2026

Recent self-storage transactions illustrate a sector that continues to attract investor attention, with activity spanning both stabilized assets and properties offering growth potential. Buyers are active in secondary and suburban markets, carefully weighing occupancy levels, income trends, and expansion opportunities as part of their strategies. These dynamics reinforce the industry’s resilience, as capital remains focused on opportunities that strike a balance between dependable performance and the prospect of long-term value creation.       Property: StorageHome (26 single-story buildings) Location: Wilmer, Texas Address: 407 Thorne St., Wilmer, Texas Year Built…