For self-storage owners, operators, developers, brokers, and investors, the final quarter of the year is often one of the busiest times for acquisitions and dispositions. Buyers are looking to deploy capital before year-end, sellers are motivated to close transactions, and brokers are working to connect the right people before the calendar turns.
With that in mind, Modern Storage Media (MSM) has built something entirely new for THE Show, which is taking place Nov. 4 to 6, 2026, in Atlanta.
More than simply another networking event, MSM’s THE Show offers something extraordinary: The Deal Room, powered by TractIQ, a dedicated environment specifically designed to bring buyers, sellers, brokers, developers, and investors together to discuss active opportunities and move transactions forward.
One of the primary goals in designing THE Show was to think beyond the traditional conference model. Educational sessions and networking remain important, but the industry also needs a place where business gets done. The Deal Room was created to meet that need.
Located inside the Georgia World Congress Center, The Deal Room will feature presentation technology to enable owners and brokers to showcase facilities and portfolios in real time to qualified buyers. Instead of exchanging business cards and promising to “follow up later,” attendees can have meaningful conversations backed by current market intelligence while everyone is together in one place.
Those conversations are powered by TractIQ, the industry’s leading provider of institutional self-storage market intelligence and underwriting data. Its platform tracks more than 70,000 self-storage facilities nationwide, providing detailed information on ownership, occupancy trends, rental rates, demographics, construction activity, and market performance. TractIQ also serves as the official data provider for MSM’s annual Self-Storage Almanac, one of the industry’s most trusted research publications.
“Acquisitions remain one of the biggest drivers of activity in self-storage, so creating a space specifically for buyers and sellers to connect was important to us,” says MSM CEO Travis Morrow. “It’s also a very educational environment for those looking to get into the industry. TractIQ’s focus on data, underwriting, and market intelligence makes them a perfect fit.”
For buyers, having access to verified market data while meeting face to face with owners and brokers can dramatically accelerate the due diligence process. For sellers, it provides an opportunity to present properties directly to active investors who are already looking for acquisition opportunities before the end of the year.
According to Noah Starr, founder and CEO of TractIQ, that’s exactly what makes the concept unique. “Real estate transactions happen on data, but most storage deals still get done on PDFs, broker decks, and guesses,” says Starr. “The Deal Room is where that changes. Buyers and sellers walk in with the same verified data, in the same room, having real conversations about real deals.”
Whether you’re looking to acquire your first facility, expand an existing portfolio, market a property for sale, or simply gain a better understanding of today’s investment landscape, The Deal Room offers a unique opportunity to connect with the people who make transactions happen.
If closing one more deal before year-end is part of your business plan, THE Show in Atlanta may be your best bet!
Brokers and owners interested in presenting properties in The Deal Room, powered by TractIQ, may apply by contacting support@tractiq.com. Selections will be announced prior to THE Show.
For more information about THE Show, visit msmtheshow.com.
Source: Modern Storage Media
