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A Tale of Two Markets: Soft Operations, Strong Values

Over the past several years, the self-storage industry has found itself operating in a unique and, at times, contradictory environment. On one hand, operating fundamentals, particularly occupancy and rental rate growth, have softened meaningfully from their pandemic-era highs. On the other hand, investor demand for self-storage remains robust, capital is plentiful, and asset values continue to hold firm with cap rates being lower than historical averages considering the cost of debt today. This divergence between operating performance and investment demand has created one of the most nuanced ownership environments we…

The Hidden Cost of Poor Customer Service in Self-Storage

Most self-storage operators know their occupancy rate by heart. What far fewer operators can quantify is how much poor customer service is costing them. That’s not because it doesn’t matter, but because the impact tends to fly under the radar, until one day it doesn’t. Customer service has quietly become a critical revenue driver in self-storage. When competition is intensifying, consumer sentiment is king, and Google reviews carry more weight than ever, operators who treat service as a secondary priority aren’t just leaving money on the table — they’re actively…

Recent Self-Storage Transactions: 03.04.2026 – 03.10.2026

The self-storage sector kicked off the month with robust investment activity across diverse markets, from institutional-grade portfolios to specialized niche assets. Significant capital continues to flow into the space, as highlighted by a $71.5 million financing and joint-venture deal for an 18-property portfolio poised for a 70,000-square-foot expansion. Transactions spanned from high-density urban plays in Boston and Utah to expansive boat and RV storage facilities in Texas, reflecting a healthy appetite for both traditional climate-controlled units and specialized vehicle storage. With physical occupancies reaching up to 90% in key regions…

Proposed Self-Storage Project Moves Forward in Green – Akron, Ohio

Following the approval of a conditional-use permit by the Green Planning and Zoning Commission Feb. 18, a project at the corner of South Main Street and Magua Drive to bring storage units and office/retail can begin to move forward. The project does still require approval of a variance for a setback by the Green Board of Zoning Appeals, which will be the next step. The 6.98-acre property, located at 3929 S. Main St., is owned by SELU Holdings LLC and is vacant except for the abandoned facility at the corner…

4 Steps to Building a Better Marketing Budget

Most self-storage operators know they need to spend money on marketing. Fewer know how much, and even fewer have a clear framework for determining whether that spend is generating a return worth the investment. In a previous post, I covered the strategic case for thinking about marketing through the lens of lifetime value and customer acquisition cost (LTV:CAC). Here, I want to get more practical: what does a reasonable marketing budget actually look like, and how do you calculate the metrics that tell you whether it’s working? 1. Setting a…

New Jersey Company Proposes Self-Storage Facility For Fields Corner Industrial Park in Dorchester, Massachusetts

A New Jersey company hopes to build a 145,000 sq. ft. self-storage facility in an industrial park near Fields Corner in Dorchester. The property at 50B Park St. is currently vacant but was most recently occupied by the state Department of Children and Families (DCF) office. According to a spokesperson for DCF, the agency did not renew their lease last summer and relocated to a more “welcoming” location on River Street in Mattapan. In a Letter of Intent (LOI) field with the city’s Planning Department on March 3, Gregg Cerino…

Recent Self-Storage Transactions: 02.25.2026 – 03.03.2026

Several transactions across primary and secondary markets point to a consistent theme: investors pursuing assets with operational upside and the ability to integrate into established, professional management platforms. For example, a recently sold Vista, California, facility with a meaningful gap between physical occupancy (89.8%) and economic occupancy (75.6%) offers an immediate revenue-management opportunity under CubeSmart. Meanwhile, newly delivered products in Tennessee and a recently renovated REIT-managed asset in Utah suggest that buyers are still active in high-growth corridors and select tertiary markets where scale and brand recognition support performance. At…

MV Investment Announces the Opening of Five New Climate Controlled Self Storage Facilities Across the Southeast and Texas

MV Investment has expanded its self-storage portfolio with the recent opening of five new Class A climate-controlled facilities in Florida, Texas, and Georgia. Together, these developments add more than 3,700 storage units designed to serve rapidly growing residential and commercial communities. Wesley Chapel, FL – MV Investment opened a three story, 760-unit facility at 2475 Mansfield Boulevard within the 5,000-acre Wiregrass Ranch master planned community. Operated by CubeSmart, the property offers climate-controlled units ranging from 3×5 to 10×30 to support the area’s expanding neighborhoods and rental communities. Houston, TX –…

Ardent, Ironwood Completes Self-Storage Facility in Copiague, New York

A partnership between Atlanta-based developer The Ardent Cos. and Ironwood Development Partners has completed a 950-unit self-storage facility in Copiague, located on Long Island. Extra Space Storage will operate the facility, which spans 108,201 square feet, though it is unclear if that figure refers to gross or net rentable square footage. Park East Construction served as the general contractor for the project. Michael Sudano Architect PC designed the facility, and R&M Engineering acted as the civil engineer. A formal opening took place in mid-December. Source