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In self-storage, marketing is too often treated as an expense. A landlord’s default posture tends to be similar to how they might approach selecting a landscaper. The cost is scrutinized aggressively like any other expense line item. This approach makes sense because self-storage is a fixed inventory business. You don’t improve performance by selling more product. You do so by managing what already exists better. Historically, that’s pushed owners toward a very specific playbook for increasing NOI: Keep occupancy high, Raise rents, and Control expenses Within that framework and probably…

UpSize (www.upsizeusa.com), an innovative new player in the self-storage solutions market, today announced the launch of its unique revenue-sharing model designed to help facility owners “upsize” their success without the traditional overhead or financial risk. As the U.S. self-storage industry continues to expand—projected to reach over $64 billion by 2026—many local facility owners face high construction costs and debt liquidity challenges when trying to meet rising demand. UpSize addresses these hurdles by providing high-quality, modular storage containers to existing facilities at zero cost to the owner. “We recognized that many…

As we enter 2026, the self-storage industry finds itself in a familiar, but evolving position. Transaction activity remains fluid and buyer interest is deep, while fundamentals continue to face stubborn pressure. Occupancy and rental rate growth have not yet returned to the “normal” levels experienced in the 2015–2020 pre-Covid run up, and many operators are still navigating the realities of a more competitive leasing environment. Industry-wide, the story continues to be one of pricing discipline, submarket selectivity, and operational execution, as the gap widens between facilities that can push rate…