Most self-storage operators know they need to spend money on marketing. Fewer know how much, and even fewer have a clear framework for determining whether that spend is generating a return worth the investment. In a previous post, I covered the strategic case for thinking about marketing through the lens of lifetime value and customer acquisition cost (LTV:CAC). Here, I want to get more practical: what does a reasonable marketing budget actually look like, and how do you calculate the metrics that tell you whether it’s working? 1. Setting a…
4 Steps to Building a Better Marketing Budget
