Day: June 11, 2026

Transaction volume in self-storage has been slower than buyers and sellers would both like. Capital is ready to deploy, and assets need to trade. But the gap between what sellers believe their properties are worth and what buyers are prepared to pay has kept a significant portion of the market on hold. That standoff is starting to shift, and not entirely by choice. Tom de Jong, Executive Vice President at Colliers and Founding Principal of the De Jong Self Storage Team, has tracked this across dozens of active deals over…

When evaluating a self-storage investment, one of the most important questions to ask is: How far are customers willing to travel to access their storage unit? Understanding tenant travel patterns can help owners, operators, and investors make better decisions about site selection, marketing strategies, facility amenities, and pricing. While convenience remains a major factor for most renters, customer behavior shows that many are willing to travel farther when a facility offers the right combination of value, security, and features. Let’s take a closer look at how far tenants are willing…

White Label Storage is excited to announce the addition of Austin Rockman as the company’s new AI Lead, joining the team in May 2026. As White Label Storage continues investing in automation, operational intelligence, and AI-driven technology initiatives, Austin’s role will help accelerate the company’s ability to explore and implement emerging tools that support both internal operations and the customer experience across its growing portfolio. Austin brings a unique blend of technical expertise, creative problem-solving, and hands-on experience in artificial intelligence and machine learning systems. His background spans AI infrastructure,…