Day: July 8, 2026

One of the biggest opportunities for self-storage owners isn’t simply filling vacant units—it’s increasing the value customers perceive in their rental experience. While location and pricing remain important, many tenants are willing to pay higher rental rates for amenities that provide greater convenience, security, and peace of mind. Understanding which features customers value most can help operators prioritize capital improvements that generate stronger returns. 1. Pest Control Nothing damages customer confidence faster than concerns about rodents or insects. A professionally maintained pest control program protects tenants’ belongings while reinforcing the…

As publisher of Modern Storage Media, I’ve had the privilege of attending more self-storage conferences and trade shows than I could possibly count. Some have been outstanding. Others…not so much. But over the years, one thing became abundantly clear. No matter where I went, I kept hearing the same comments. “I hate having to choose between educational sessions and spending time on the trade show floor.” “There just isn’t enough time to really network.” “I want education I can actually use when I get home.” When we began planning THE…