Category: Featured Home Slider

White Label Storage, a leading self-storage management company, is releasing a new portfolio analytics dashboard that provides storage owners and operators with clearer, more actionable visibility into performance across multiple facilities. This business intelligence tool provides a centralized view of operational and marketing performance, allowing owners and operators to understand facility health throughout their portfolio without relying on disconnected reports or manual analysis. It’s built to support faster, more confident decision-making by presenting essential performance information in a single, easy-to-navigate experience. Simple, Centralized Reporting for Storage Portfolios By working closely…

Managing a self storage portfolio across multiple markets has always required stitching together insights from individual locations, reports, and gut checks. Until now. We’re excited to introduce Portfolio Markets Update, a new feature inside StorTrack’s Explorer platform, designed to give operators, investors, and asset managers a clear, high-level view of how their portfolio is performing across markets, all in one place. From Single Markets to Portfolio-Level Clarity StorTrack has long helped investors understand what’s happening at the market level. But as portfolios grow, so does the need to step back…

For most self-storage owners and operators, demand starts with a Google search. When someone types “storage units near me,” they’re not browsing—they’re solving an immediate problem. They need space, they need it nearby, and they need it now. That’s what makes Google Ads one of the most powerful demand-capture tools in self-storage today. It’s also what makes Google Ads so deceptively difficult to get right. At a high level, Google Ads seems simple: pick a few keywords, set a budget, write an ad, and wait for the phone to ring.…

After holding rates steady for most of 2025, the Federal Reserve ended the year by cutting the federal funds rate by 25 bps at 3 consecutive Federal Open Market Committee (FOMC) meetings, for a total of 75 bps of cuts for the year. The primary floating-rate index for commercial real estate mortgages, the Secured Overnight Financing Rate (SOFR), moved in lockstep with the Fed’s rate cuts, as is typical. Other index rates, such as WSJ Prime, which is a preferred alternative to US Treasury rates and SOFR for many regional…

Fast & EZ Self Storage has officially selected White Label Storage to manage their portfolio of 11 facilities across Arizona, California, Nevada, North Carolina, South Carolina, and Oklahoma. This partnership brings over 2,200+ units onto the White Label Storage platform and marks a significant expansion of the company’s footprint in the Western and Southern United States. Ownership made the decision to transition management partners to accelerate the portfolio’s growth trajectory. Seeking a more performance-focused approach to operations, Fast & EZ Self Storage selected White Label Storage to optimize operational efficiency…

The key driver for asset value in the self-storage space is EBITDA or Net Operating Income. Every $1 in increased Net Income monthly increases the value of a facility by approximately $200.00. If you could invest capital to enhance value, where should you spend it? Here are the three investments that provide the generally largest bang for the buck! 1. Technology Upgrades In 2026, technology is the primary driver of operational efficiency and customer convenience. Management Software: This is the most vital technological investment, serving as the operational hub for…

In self-storage, the biggest challenge isn’t always demand — it’s time. As daily responsibilities pile up, owners lose the time they need to think strategically and plan for growth. That was the exact scenario facing a large Midwest operator in early 2025. With a 600+ unit drive-up facility, the ownership group had built a solid asset. However, as they looked to expand their portfolio, they realized that self-managing the day-to-day operations was holding them back. They needed a partner to take over the heavy lifting, professionalize the operations, and maximize…

Anyone following the self-storage industry over the past decade has seen the impacts of institutional capital (private equity, HNW family offices, hedge funds, endowments, etc.). Primary impacts include: The rise of REIT 3rd party management platforms Institutional capital generally mandates institutional property management. The self-storage REITs, primarily Extra Space, CubeSmart, Public Storage, and now SmartStop, have been the main beneficiaries of this shift in the capital stack. Prior to the entrance of institutional capital, the REITs’ growth came from development and acquisition activity that has now shifted to adding properties…