Madison Capital Group Aligning Storage Platforms Under Go Store It Brand

National real estate investment firm launching Madison Marinas to oversee marina investments Madison Capital Group Holdings, a vertically integrated real estate investment and development firm, is merging BlueGate Boat & RV Storage into the Go Store It Self Storage platform and launching Madison Marinas as a dedicated division to oversee the firm’s marina investments, strategically aligning its recreational storage and marina businesses. The move is designed to streamline operations, strengthen brand clarity and support continued national growth across Madison’s alternative real estate platforms. Go Store It Self Storage will serve…

Recent Self-Storage Transactions: 01.28.2026 – 02.03.2026

Late January deal activity highlights the breadth of today’s self-storage investment landscape, from institutional urban portfolios to specialized vehicle-oriented assets. The standout transaction was StorageMart’s landmark acquisition of a 15-property portfolio in New York City, underscoring continued investor conviction in dense, high-barrier markets where space remains scarce and demand durable. Buyers also pursued operational upside, including Hearthfire Holdings’ purchase of a newly delivered CubeSmart facility in Syracuse with just 32% occupancy, reflecting confidence in properties still in lease-up. Meanwhile, a boat and RV-dedicated facility in Texas reflects the expanding role…

Metromaxx Recreational Vehicle & Boat Storage Opens Premium Facility in Fort Myers, Florida

MetroMaxx Recreational Vehicle & Boat Storage has opened a new premium indoor storage facility in Fort Myers, offering fully enclosed, climate-controlled protection for boats, recreational vehicles, classic cars and other luxury vehicles. Constructed entirely of concrete, including concrete roofs, the MetroMaxx facility was intentionally designed so all 95 units within the property are climate-controlled, an uncommon feature in Southwest Florida, where climate control is often limited to select buildings or individual spaces. By regulating temperature and humidity throughout the entire facility, MetroMaxx provides consistent, year-round protection across all units, including…

Featured Broker: Nathan Beliveau-Robinson

Nathan is a skilled M&A professional with a focus on main street to lower middle market transactions. He provides strategic guidance throughout the entire deal process, from buying and selling to valuations and negotiations, ensuring smooth and successful outcomes for clients. His expertise in commercial real estate complements his work in business transactions, offering a well-rounded and tailored approach. With a deep commitment to professionalism and a client-first mindset, Nathan is a trusted partner for navigating the complexities of M&A, business brokerage, and commercial real estate. Born and raised in…

Storelocal Storage Expands with the Opening of Storelocal Storage Film Row in Oklahoma City, Oklahoma

Storelocal Storage Film Row is Oklahoma City’s Only Fully Automated, Indoor Climate-Controlled Self Storage facility. Storelocal, a leading self-storage provider known for modern, secure, and customer-centric facilities, is proud to announce the opening of its newest location, Storelocal Storage Film Row, now open and serving residents and businesses in the heart of downtown Oklahoma City. Located at 1711 NW 5th Street in the historic Film Row district, the facility is uniquely positioned to support the thriving West Bricktown area — a community experiencing rapid residential and commercial growth, especially with…

How (and Why) to Optimize Your Google Ads

For most self-storage owners and operators, demand starts with a Google search. When someone types “storage units near me,” they’re not browsing—they’re solving an immediate problem. They need space, they need it nearby, and they need it now. That’s what makes Google Ads one of the most powerful demand-capture tools in self-storage today. It’s also what makes Google Ads so deceptively difficult to get right. At a high level, Google Ads seems simple: pick a few keywords, set a budget, write an ad, and wait for the phone to ring.…

State of CRE Debt Markets in 1Q 2026

After holding rates steady for most of 2025, the Federal Reserve ended the year by cutting the federal funds rate by 25 bps at 3 consecutive Federal Open Market Committee (FOMC) meetings, for a total of 75 bps of cuts for the year. The primary floating-rate index for commercial real estate mortgages, the Secured Overnight Financing Rate (SOFR), moved in lockstep with the Fed’s rate cuts, as is typical. Other index rates, such as WSJ Prime, which is a preferred alternative to US Treasury rates and SOFR for many regional…

Recent Self-Storage Transactions: 01.21.2026 – 01.27.2026

Deal activity over the past week reflects evolving investor focus in 2026, with acquisitions spanning high-occupancy core assets, boat and RV storage, and platform-scale portfolio transactions across key growth markets. Sales included a strong performing facility in Lake Havasu City, Arizona, where seasonal migration and outdoor recreation continue to support demand, alongside a boat and RV storage asset in Buda, Texas, reflecting the growing importance of parking-oriented formats within the storage sector. The mix of deals also highlights continued interest in value-add opportunities, including a property with roughly 81% occupancy…

Featured Broker: Jordan Farrer

Jordan Farrer serves as an investment specialist for The LeClaire-Schlosser Group. His service is focused on the disposition and acquisition of self-storage facilities in Utah, Nevada, Idaho, Montana, and the West. He is a regular speaker for the self-storage industry and enjoys presenting at the state and regional shows. Jordan is a Utah native, he grew up in St. George, and graduated from Dixie State University with a Bachelor of Science in Finance. Before joining Marcus & Millichap, Mr. Farrer worked with a real estate private equity firm, a local…

The Storage Center Expands With Launch of Self-Storage Facility in Conway, Arkansas

The Storage Center, a leading owner-operator of Class A self-storage properties across the Southeast, has officially opened its newest storage facility at 425 6th St., Conway, AR 72032. The brand new, three-story facility opened its doors in late November, offering more than 706 climate-controlled storage units and 85,200 square feet of rentable space within an emerging technology market. Located in Airport Park, the facility is intentionally designed to support the region’s rapid residential and commercial expansion. The location offers convenient storage solutions for local residents, businesses, and University of Central…