Category: Sponsored

The standalone delinquency payment solution gives self-storage facilities of all sizes access to enterprise-grade collections technology. White Label Storage, a leading third-party self-storage management company, has announced the general availability of StorBill, its automated payment and collections platform. StorBill is now available as a standalone product to any self-storage owner or operator, giving facilities of all sizes access to the same technology White Label Storage has developed and refined across more than 280 managed facilities nationwide. Proactive Billing, Not Just Collections StorBill doesn’t wait for tenants to become delinquent. Tenants…

Local owners of Davis Drive Storage proudly announce the acquisition of the self-storage facility at 11500 Davis Drive, Alpharetta, GA 30009. This facility, being managed by Absolute Storage Management (Absolute), features 689 units totaling 76,610 rentable square feet. We offer safe, secure, climate-controlled unit options to the local communities of Alpharetta, Windward, and Johns Creek. Davis Group Storage, LLC has contracted with Absolute Storage Management (Absolute) to provide professional self-storage management services, and the facility is officially under Absolute’s management as of March 20, 2026. Residents and businesses in the…

There’s a version of self-storage investing where you don’t have to pay close attention to the market. You buy a facility, keep occupancy reasonably high, and the fundamentals of the asset class do the heavy lifting. For most of the last two decades, honestly that approach worked fine. But times are changing. The last three years reshuffled every assumption the industry ran on. Interest rates doubled in eighteen months and stayed there. A historic construction wave ran headlong into normalizing post-pandemic demand. The REITs perfected the art of getting new…

White Label Storage, a leading self-storage management company, today announced the launch of its AI-powered call center agent, enabling tenants to complete storage payments over the phone through a secure, compliant conversational system. The AI payment agent is currently rolling out across the White Label Storage managed portfolio, with full availability expected across all facilities by the beginning of Q2 2026. Payment-related inquiries represent a significant share of self-storage call volume, particularly at the start of each month. White Label Storage developed this AI payment agent to improve the customer…

Every week brings new economic headlines. Energy policy. Interest rates. Artificial intelligence. Global politics. For self-storage owners and investors, the challenge is not access to information. It’s understanding what actually matters to asset performance and long-term value. Here is what we are watching. ENERGY China has made its goal of energy independence clear. While that may seem distant from self-storage, energy policy influences construction costs, operating expenses, supply chain pricing, and capital markets. Over time, shifts in global energy alignment impact development feasibility and replacement cost assumptions across commercial real…

Over the past several years, the self-storage industry has found itself operating in a unique and, at times, contradictory environment. On one hand, operating fundamentals, particularly occupancy and rental rate growth, have softened meaningfully from their pandemic-era highs. On the other hand, investor demand for self-storage remains robust, capital is plentiful, and asset values continue to hold firm with cap rates being lower than historical averages considering the cost of debt today. This divergence between operating performance and investment demand has created one of the most nuanced ownership environments we…

Most self-storage operators know their occupancy rate by heart. What far fewer operators can quantify is how much poor customer service is costing them. That’s not because it doesn’t matter, but because the impact tends to fly under the radar, until one day it doesn’t. Customer service has quietly become a critical revenue driver in self-storage. When competition is intensifying, consumer sentiment is king, and Google reviews carry more weight than ever, operators who treat service as a secondary priority aren’t just leaving money on the table — they’re actively…

Most self-storage operators know they need to spend money on marketing. Fewer know how much, and even fewer have a clear framework for determining whether that spend is generating a return worth the investment. In a previous post, I covered the strategic case for thinking about marketing through the lens of lifetime value and customer acquisition cost (LTV:CAC). Here, I want to get more practical: what does a reasonable marketing budget actually look like, and how do you calculate the metrics that tell you whether it’s working? 1. Setting a…

In self-storage, marketing is too often treated as an expense. A landlord’s default posture tends to be similar to how they might approach selecting a landscaper. The cost is scrutinized aggressively like any other expense line item. This approach makes sense because self-storage is a fixed inventory business. You don’t improve performance by selling more product. You do so by managing what already exists better. Historically, that’s pushed owners toward a very specific playbook for increasing NOI: Keep occupancy high, Raise rents, and Control expenses Within that framework and probably…