Day: July 22, 2026

Weekly Self Storage Transaction Roundup: 7/13/26 – 7/18/26

Eight self-storage transactions closed across seven states this past week, highlighting continued buyer interest across a diverse mix of markets and investment profiles. California and Florida produced several of the week’s most notable trades, led by U.S. Storage Centers – La Habra, which sold for $15.6 million in a dense North Orange County submarket, where high barriers to new development help support the week’s highest advertised rate of $2.31/SF. Sarasota presented a different kind of rarity: only the sixth self-storage transaction involving a Sarasota-addressed property in the past five years,…

Who Is the Typical Self-Storage Renter?

Understanding your customer is one of the most effective ways to improve occupancy, strengthen marketing efforts, and enhance the overall customer experience. While every market is unique, national research provides valuable insight into the demographics and behaviors of today’s self-storage renter. According to the 2023 Self Storage Demand Study, several common characteristics emerge across the industry. Although individual markets may vary, these trends offer a useful starting point for owners, operators, and investors looking to better understand their customer base. A Snapshot of Today’s Self-Storage Customer The study found that…

The Industry’s Biggest Night Is About To Get Even Bigger

The self-storage industry has always celebrated innovation, operational excellence, and the professionals who set the standard for success. This November, those achievements will take center stage like never before. For the first time in the history of both the annual Facility of the Year and Manager of the Year competitions, the winners will be announced live during an elegant black-tie awards gala on Thursday evening, November 5, at THE Show in Atlanta. Rather than learning the results beforehand, finalists and attendees alike will experience the anticipation together as envelopes are…

Is Your Self-Storage Business Built for Growth – or Just Keeping Up?

Running a self-storage facility today is more complex than it was just a few years ago. Increased competition, changing customer expectations, and rising operating costs have made efficiency and profitability more important than ever. While many operators focus on maintaining occupancy, sustainable growth requires a broader view of business performance. The question isn’t simply whether your facility is full – it’s whether your business is positioned to grow. Stop Reacting and Start Evaluating Many operators respond quickly when performance slips. A drop in occupancy may trigger discounts, slower website traffic…

StorTrack Market of the Month: Vehicle, RV & Boat Storage in Denver, CO

An institutional-grade look at supply, pricing, and unit-mix dynamics across one of the nation’s deepest boat, RV, and vehicle storage markets. Denver sits at the center of one of the nation’s strongest recreational vehicle markets. Located in the Mountain West, where RV ownership ranks among the highest in the United States, the metro combines a population of more than 3 million residents with a median household income exceeding $128,000, nearly 50% above the national level. These fundamentals, along with direct access to Rocky Mountain National Park, numerous state parks, national…